Accelerate Podcast with Andy Paul
September 27, 2016

The ABC’s of Trigger-based Selling. With Craig Elias. #264

Craig Elias, Chief Catalyst of SHiFT! Selling, Inc., and co-author of the book SHiFT! Selling joins me today on Accelerate! In this episode Craig and I discuss the ABC’s of the trigger events that drive sales. Craig also sheds light on a variety of unique sales triggers that can lead to new prospects. Be sure to listen today!

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More about Craig Elias

What’s your most powerful sales attribute?
My ability to make whatever I sell relevant to the other person to make them want it.

Who is your sales role model?
Steve Jobs and Nelson Mandela.

What’s one book that every salesperson should read?
Chapter 4 in Spin Selling, pages 65-95. Never Be Closing by Tim Hurson and Tim Dunne.

What music is on your playlist right now?
Let It Be, The Beatles.

Contact Craig Elias

Contact Craig:



Free Resources

Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.

Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales.Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.

About Andy

Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)

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