Accelerate Podcast with Andy Paul
December 9, 2016
Topics: Podcast

Absolute Value and the Buying Experience. With Bridget Gleason. #326

Welcome to another Front Line Friday with my remarkable guest, Bridget Gleason. On this week’s episode, Bridget and I discuss, among other topics, two books on absolute value and the impact of Big Data. We talk about the impacts of Big Data on society at large, the question of whether Big Data helps us or hurts our sales efforts, and new research about absolute value and how the buying experience takes shape before a sales professional enters the conversation. Join Bridget and me for this episode of Accelerate! to learn our thoughts on the future of the buying experience in the face of Big Data.

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More about Bridget Gleason

My most powerful sales tool.
LinkedIn Navigator

My first job in sales?
Selling and networking products and desktop computers for Xerox.

One book every sales person should read?
Winner’s Dream by Bill McDermott

Music that psyches me up before an important sales call?
I tend to go quite and focus and role play the call instead of listening to music.

Contact Bridget Gleason

Bridget is the VP of Sales at Prior to that her recent experience includes being VP of Corporate Sales for SumoLogic, VP of Sales for Yesware and SVP of Worldwide Sales for Engine Yard. She can be contacted at


Free Resources

Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.

Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales.Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.

About Andy

Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)

1 Responses to Absolute Value and the Buying Experience. With Bridget Gleason. #326

  1. davidwlocke: December 10, 2016 at 10:38 am

    The problem with the buyer being 50%+ through their buying process is that there are two populations with their own buying process. B2C sells on one mention. B2B requires six mentions. Be careful about the advice and what market the source sells to.

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