On Accelerate! Now: Episode 138 with Anita Campbell. The Unique Sales Challenges Small Businesses Face in Today’s Economy
Anita Campbell is the founder and CEO of Small Business Trends, an award-winning online community for small business owners and entrepreneurs. A former corporate attorney, Anita is a business speaker, analyst, publisher and writer. In today’s episode, Anita and I talk about the unique sales challenges small businesses are faced with and how they optimally can respond to these. Among the topics we discuss in this episode are:
- The biggest challenges in growing a small business.
- The most effective way to sell to small business CEOs and entrepreneurs.
- What must small businesses do to differentiate themselves from competitors?
- How small business can attract and retain top sales talent.
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More about Anita Campbell
What's the most powerful sales attribute?
What's the one book that every salesperson should read?
The Art of the Start by Guy Kawasaki
What's the one question you get asked most frequently by salespeople?
How do I get more revenue?
What’s your favorite music to get you pumped up?
Let's Get It Started by Black Eyed Peas.
Contact Anita Campbell
Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.
Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales. Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.
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Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)