Accelerate Podcast with Andy Paul
December 2, 2015

On Accelerate! Now: Episode 43 with Etai Beck. Build Value By Delivering Knowledge Through Content.

Etai Beck is CEO and Co-Founder of Folloze. In this episode, Etai discusses how you can deliver value to your prospects by responsively providing the right content at the right moment at each stage in their buyer’s journey. He talks about tools you can use to create compelling narrative for the prospect that helps them understand at a greater level of depth exactly what value the solution that you’re selling is going to provide. Etai also shows why it’s essential for you to understand how buyers engage with your content and to mine insights that enable you to quickly and effectively respond to the help the customer move closer to making their choice. If you’re a sales leader or have responsibility for sale enablement, you’ll want to download and listen to this episode.

 

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More about Etai Beck

One book every salesperson should read
"The Sales Acceleration Formula" by Mark Roberge

What's the most powerful sales tool in your own arsenal?
A good CRM.

What's your favorite music to listen to to psych yourself up before an important sales call?
Mark Knopfler.

What's the first sales activity that you do every day?
Look at my open opportunities and leads, and see who should I be interacting with based on signals or tasks.

Contact Etai Beck

Contact:Etai

Website: http://folloze.com

Sponsors

ConnectAndSell:

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Transcript

Read the full transcript of today’s episode here.

Free Resources

Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.

Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales. Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.

About Andy

Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)

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