Accelerate Podcast with Andy Paul
February 10, 2016

On Accelerate! Now: Episode 88 with Ben Sardella. Better Ways To Use Data To Find a True Competitive Edge in Your Selling.

In this episode, Ben Sardella, co-founder of Datanyze, discusses how outbound sales teams need better data to inspire more and better sales conversations with new prospects. He shares how a new generation of sales tools, like Datanyze, are helping sellers to fill the top of the funnel with the right prospects at the right time. Included among the subjects we discuss in this conversation are:

  • The hidden triggers that alert sales reps to specific prospect interest that they can’t find on their own.
  • How your sales team could be transformed if it were able to learn that a potential prospect had stopped using a competitor’s product
  • How to use firmographic data to provide greater insights into potential buying behaviors.
  • How to leverage data about past deals, both won and lost, with your sales engagement platform to drive better sales conversations and increased conversions.

If you’re a sales leader, sales manager, or sales rep, this episode is definitely worth the investment of your time to listen.

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More about Ben Sardella

What’s the one book every salesperson should read?
Sales Acceleration Formula by Mark Roberge

What’s your favorite music to listen to to get pumped up for an important meeting?
Pearl Jam

Name one tool you use for managing your sales that you can’t live without.

What’s the most powerful sales tool in your arsenal?

Contact Ben Sardella

Contact Ben:




Companies using ConnectAndSell grow their revenue faster by enabling their sales reps to have more sales conversations in 90 minutes than they normally have in a week. Click on this link to get started at


LiveHive is a unified Sales Acceleration Platform that delivers buyer-side analytics to empower sales teams with intelligent prospect outreach and sales managers better visibility into team behavior, processes, and deals.  To Learn More Click Here.


Read the full transcript of today’s episode here.

Free Resources

Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.

Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales.Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.

About Andy

Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)

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