Accelerate Podcast with Andy Paul
January 11, 2016

On Accelerate! Now: Episode 66 with Bob Apollo. How To Simplify And Shorten Sales Cycles With Value-Based Selling.

In this episode, Bob Apollo, founder of Inflexion-Point Strategy Partners, describes how to use value-based selling to transform the performance, and tap into the full potential, of your B and C level sales reps. He shares effective strategies for using value-based sales as a tool to increase the ROI that decision-makers receive from the time they invest in meetings with your sales reps. And, Bob reveals how top sales reps synchronize and align the delivery of value to the customer’s decision making process in order to simplify and shorten the time to an order. Tune in today and listen as Bob defines a process that every manager and sales leader can use to inculcate a value-based sales culture in their organizations. Do not miss this episode!


Don't Miss Out!

My practical and actionable strategies to help you sell more.

Actionable insights from the experts on my top-rated podcast, Accelerate!

It's all in my weekly summary of what you need to know now:

The Weekly Sales Fix.

Delivered just for you.

(And...for the thousands who already subscribe. Join them!)

We'll keep your information private. And you can unsubscribe at any time. Powered by ConvertKit
Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Email this to someone

Click to tweet: How to use value based selling to transform sales performance. Join @bobapollo on #Accelerate!

Subscribe to Accelerate on iTunes Subscribe to Accelerate on Stitcher Subscribe to the Weekly Sales Fix

More about Bob Apollo

What is the most powerful sales tool in your personal arsenal?
Sales analytics solutions

What tool have you used for managing your own sales that you can’t live without?

Who is your sales role model?
My first manager at HP a guy named Jeff Evans

One book every sales person should read
Mastering the Complex Sale by Jeff Thull

Contact Bob Apollo

Contact: Bob Apollo




Companies using ConnectAndSell grow their revenue faster by enabling their sales reps to have more sales conversations in 90 minutes than they normally have in a week. Click on this link to get started at


Read the full transcript of today’s episode here.

Free Resources

Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.

Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales. Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.

About Andy

Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)

No Comments Yet

You can be the first to comment!

Leave a Reply