Accelerate Podcast with Andy Paul
April 1, 2016

On Accelerate! Now: Episode 125 with Bridget Gleason. Is Marketing and Sales Alignment Really That Important? (hint: yes, it is)

My regular guest on Front Line Friday is Bridget Gleason, VP of Corporate Sales for SumoLogic. In today’s episode, Bridget and I have a conversation about marketing and sales alignment. We perform a deep dive into strategies to get these two teams to work more efficiently together to turn prospects into orders! Included among the topics we discuss are:

  • How to fix communication gaps between marketing and sales.
  •  Metrics that measure how effectively the sales team is utilizing marketing’s output.
  •  Steps you can take that increase effective collaboration between sales and marketing teams.
  •  How to easily transition a lead from the marketing team to the sales team (without restarting the conversation.)
  •  And much, more!

 

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More about Bridget Gleason

Music that psyches me up before and important sales call.

I tend to go quiet and focus and role play the call instead of listening to music.

My most powerful sales tool
LinkedIn Navigator

One book every salesperson should read
Winner's Dream by Bill McDermott

My first job in sales

Selling networking products and desktop computers for Xerox

Contact Bridget Gleason

Bridget is VP of Corporate Sales at SumoLogic. With more than 20 years of sales and sales management experience in the technology sector, Bridget joined SumoLogic’s executive team to lead and grow their inside sales organization. Her recent experiences include being VP of Sales for Yesware and SVP of Worldwide Sales for Engine Yard.

Contact Bridget:

Website: www.sumologic.com

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Free Resources

Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.

Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales. Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.

About Andy

Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)

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