Accelerate Podcast with Andy Paul
March 3, 2016

On Accelerate! Now: Episode 104 with Charles H Green. The 4 Essential Principles of Building Trust with Customers.

In this episode, Charles Green, co-author of The Trusted Advisor and author of Trust-based Selling, shares the secrets to developing a trust-based relationship with your buyers that can accelerate your sales. Listen in as we talk about:

  • Why trust is not the same as trustworthiness. And what that means for you.
  • Why you can’t fully build trust with a prospect if you don’t them.
  • Why trust is personal. Buyers are building trust with you, not your company.
  • Why trust is not a number that you can measure.

This episode is a must listen for everyone. Any CEO, entrepreneur, sales leader and sales rep should invest the time to listen.

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More about Charles Green

what’s the most powerful sales tool in your arsenal?
The candor, transparency, admitting the truth

Name one tool that you use for managing your own sales that you can’t live without?
Base (simple CRM tool)

Who is your sales role model?
Theo Carnegie.

What the first sales activity you do every day?
Check email

Contact Charles Green

Contact Charles:

Website: @CharlesHGreen



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LiveHive is a unified Sales Acceleration Platform that delivers buyer-side analytics to empower sales teams with intelligent prospect outreach and sales managers better visibility into team behavior, processes, and deals.  To Learn More Click Here.


Read the full transcript of today’s episode here.

Free Resources

Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.

Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales.Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.

About Andy

Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)

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