Accelerate Podcast with Andy Paul
February 15, 2016

On Accelerate! Now: Episode 91 with Conor Lee. Outbound Sales As A Service: Is This The Better Way To Prospect?

In this episode, Conor Lee, founder and CEO of HipLead, talks about the emerging Outbound Sales As A Service (OBSaaS) model for prospecting and generating leads. Combining expertise in big data and targeted email marketing, enterprises of all sizes are using Outbound Sales As A Service to scale their sales by taking over the top of the sales funnel. Among the many topics I discuss with Conor Lee are:

  • How OBSaaS is different than outsourced lead generation
  • The situations where it makes sense to use Outbound Sales As A Service
  • The sales processes you need in place to leverage the prospects generated by an OBSaas company like HipLead
  • What HipLead can do that your SDRs can’t.
  • How OBSaaS supports the specialization of SDRs and (delays their early burnout)

If you have responsibility for building a pipeline of qualified prospects, then you definitely need to listen to this episode.

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More about Conor Lee

What’s the most powerful sales tool in your personal sales Arsenal?

One book that every salesperson should read?
The Hard Thing About Hard Things, by Ben Horwitz

What is your favorite music to listen to the psych yourself up for an important call or meeting?
Indie rock and electronic music

What’s the one tool you use for managing sales in Hip Lead that you can’t live without?
Quick one-on-one meetings with all the reps themselves.

Contact Conor Lee

Contact Conor:




Companies using ConnectAndSell grow their revenue faster by enabling their sales reps to have more sales conversations in 90 minutes than they normally have in a week. Click on this link to get started at


LiveHive is a unified Sales Acceleration Platform that delivers buyer-side analytics to empower sales teams with intelligent prospect outreach and sales managers better visibility into team behavior, processes, and deals.  To Learn More Click Here.


Read the full transcript of today’s episode here.

Free Resources

Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.

Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales.Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.

About Andy

Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)

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