Accelerate Podcast with Andy Paul
April 25, 2016

On Accelerate! Now: Episode 141 with Corinna Essa. How Small Biz Can Use Social Marketing to Increase Sales

Corinna Essa is President of the Australian company, Social Media Worldwide. She is an expert in showing small businesses how to use social marketing to drive traffic and leads online to sell more products. In today’s episode, Corinna and I discuss the range of common missteps business owners encounter when it comes to the challenges of building an engaging social media presence that helps drive new business development. Among the many topics we tackle are:

● What companies should do to make social media work for them

● What are the biggest mistakes small to mid-sized businesses make in their social marketing efforts?

● How to turn your cold traffic into warm leads.

● How small businesses should use social media to nurture relationships with their prospects.

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More about Corinna Essa

What's your most powerful sales asset?
Topic knowledge

Who's your sales role model?
Steve Jobs

What's the one book that every salesperson should read?
Changing the Channel: 12 Easy Ways to Make Millions for Your Business by Michael Masterson and MaryEllen Tribby

What’s the most frequently asked question you get asked by prospects?
Can you review my social media profile?

Contact Corinna Essa

Contact Corinna:



Free Resources

Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.

Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales. Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.

About Andy

Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)

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