Accelerate Podcast with Andy Paul
December 24, 2015

On Accelerate! Now: Episode 57 with Babette Ten Haken. Selling Is A Team Sport. How To Effectively Blend Sales And Non-Sales Resources To Win New Business.

Babette Ten Haken is the author of Do You Mean Business ? Technical, Non-Technical Business Collaboration, Business Development And You. In this episode, Babette discusses the challenges of melding sales and technical resources to effectively and efficiently win new business. She describes how the future of sales will belong to the hybridized seller who can effectively combine sales and technical strengths to help buyers meet their objectives. And, Babette talks about the steps that sales teams and sales reps must take to develop these strengths in order to maintain relevance to their buyers. If you are a CEO, business owner, sales leader or sales rep, you should listen to this show!

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Click to tweet: The hybrid seller is the future of sales. Learn more now with @babettetenhaken on #Accelerate!

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More about Babette Ten Haken

Name one tool you use for sales or sales management you can’t live without?

Who is your sales role model?
My original mentor. He was a venture capital investor in the pharmaceutical industry.

What’s the one book that every salesperson should read?
Selling to Big Companies by Jill Konrath.

What’s your favorite music you listen to the psych yourself up for an important sales call?

Contact Babette Ten Haken

Contact Babette:




Companies using ConnectAndSell grow their revenue faster by enabling their sales reps to have more sales conversations in 90 minutes than they normally have in a week. Click on this link to get started at


Read the full transcript of today’s episode here.

Free Resources

Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.

Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales. Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.

About Andy

Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)

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