On Accelerate! Now: Episode 142 with Joe Pulizzi. How to Use Content Marketing To Radically Grow Your Sales
Joe Pulizzi is the founder of Content Marketing Institute and the author of the best-selling book Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses. In today’s installment, Joe and I discuss how to correctly, and patiently, use content marketing to dramatically increase your sales. Among the many topics we discuss are:
- What “content marketing” really means to your business.
- Why you need a plan to consistently target the right audience, your “sweet spot,” with your content.
- Why content-based marketing is an essential tool to help your prospects get to know, like and trust you.
- How a small/mid-size business should use content marketing to grow its business.
- How to convert “followers” into “subscribers” who are ready to do business with you.
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More about Joe Pulizzi
What's your most powerful sales asset?
Email subscription database
Who's your sales role model?
Seth Godin & Richard Branson
What's the one book that every salesperson should read?
Think and Grow Rich by Napoleon Hill
What’s your favorite music to get you pumped up?
The entire album of the Hamilton, the musical.
Contact Joe Pulizzi
Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.
Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales. Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.
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Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)