Accelerate Podcast with Andy Paul
April 4, 2016

On Accelerate! Now: Episode 126 with Jorge Soto. You Can’t Replace The Human Element in Sales

Jorge Soto is the founder of Sales4Startups and a serial entrepreneur.  In this episode, Jorge drives the point home that it is essential, in this age of data, analytics and automation, to not forget about the human element in business in general, and in sales in particular.  Among the topics that Jorge and I talk about are:

  • What are some of the ‘sure things’ that don’t accelerate sales in start-ups?
  • Why it is essential that start-up founders and leaders need know how to sell their product or service.
  • Why it’s still the best strategy to focus on quality over quantity in lead development.
  • Why authentic relationships are still the best route to sales success.

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Free Resources

Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.

Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales. Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.

About Andy

Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)

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