Accelerate Podcast with Andy Paul
February 25, 2016

On Accelerate! Now: Episode 99 with Kelly McCormick. How To Tackle The Marketing & Sales Challenges to Growing Your Small Business

In this episode, Kelly McCormick, founder of Outsell Yourself, Inc., the author of Outsell Yourself: Go From Hello To Sold With Ethical Business and Sales Techniques, and a Top 10 Small Business Influencer (as recognized by Small Business Trends.) In this episode, Kelly and I discuss the specific challenges small companies face in growing their business. Listen in as we talk about:

  • The biggest obstacles entrepreneurs and CEOs face in growing their businesses
  • The Aunt Sally Test and why business owners and entrepreneurs need to regularly apply it to their business plans
  • Why it’s essential to continually clarify and refine your goals as your business grows
  • The key to clarifying your messaging in order to break through the noise get noticed by your ideal customer
  • The two triggers to help you decide how balance your investment in sales versus marketing.

This episode is a must listen for any CEO, entrepreneur and sales leader.

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More about Kelly McCormick

Who's your sales role model?
Oprah

Name one tool you use for sales or sales management that you can't live without?
LinkedIn

What's the one book that you'll recommend every one of your clients read?
Not one book but to always be reading something

What's the first sales activity you do everyday? Kelly: For me one of the things I do is social media. I keep
Social media

Contact Kelly McCormick

Contact Kelly:

Website: www.outsellyourself.com 

Sponsors

ConnectAndSell:

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LiveHive:

LiveHive is a unified Sales Acceleration Platform that delivers buyer-side analytics to empower sales teams with intelligent prospect outreach and sales managers better visibility into team behavior, processes, and deals.  To Learn More Click Here.

Transcript

Read the full transcript of today’s episode here.

Free Resources

Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.

Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales.Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.

About Andy

Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)

1 Trackbacks/Pingbacks

  1. Pingback: Fixing Your Marketing Challenges [Podcast] | Kelly McCormick on March 17, 2016

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