On Accelerate! Now: Episode 121 with Kevin Craine. 7 Steps to Create Compelling Content That Sells.
Kevin Craine is the Executive Director of Craine Communications Group. His podcast, Everyday MBA, interviews best-selling business authors, innovative thought leaders, and top-shelf executives. Kevin is also a professional writer and editor, an internationally respected business technology analyst, and an award-winning podcast producer. Among the topics that Kevin and I in this episode:
- How to develop new customers through value-based thought leadership content.
- What it takes to become an acknowledged thought leader.
- Key ways to grab your customer’s attention through compelling content.
- 7 steps to create credible & compelling content that cause customers to take action.
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More about Kevin Craine
What's the most powerful sales tool in your arsenal?
Who's your business role model?
John Lee Dumas.
What's the one book that every sales person should read?
Amp Up Your Sales by Andy Paul and The Barefoot Spirit by Bonnie Harvey and Michael Houlihan.
What’s your favorite music to get you pumped up for a meeting or sales call?
Contact Kevin Craine
Companies using ConnectAndSell grow their revenue faster by enabling their sales reps to have more sales conversations in 90 minutes than they normally have in a week. Click on this link to get started at ConnectAndSell.com.
LiveHive is a unified Sales Acceleration Platform that delivers buyer-side analytics to empower sales teams with intelligent prospect outreach and sales managers with better visibility into team behavior, processes, and deals. To Learn More Click Here.
Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.
Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales. Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.
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Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)