Accelerate Podcast with Andy Paul
January 18, 2016

On Accelerate! Now: Episode 71 with Lori Richardson. If You Want To Accelerate Your Sales, Hire More Women Sales Reps

In this episode, Lori Richardson, President of Score More Sales, and President of Women Sales Pros, discusses how companies are missing out on the opportunity to accelerate their sales growth by not doing more to recruit and hire qualified women sales reps. Research studies have found that female sales reps routinely outsell their male counterparts. Given that data, if you’re a sales manager, why aren’t you making it a priority to hire more female sales reps? Among the key topics we discuss include:

  • Why the modern sales force continues to be overwhelmingly male dominated.
  • Why female sales reps have higher average quota achievement than men. But are still paid less for the same work.
  • How to attract increased numbers of qualified women candidates for sales jobs
  • How to spot the hidden signals that companies send out that communicate a lack of upward career opportunity for women sales professionals.
  • How to identify the unconscious gender bias in your sales job descriptions that deter female applicants.

If you’re in sales or sales management, then you definitely need to listen to this episode.

Don't Miss Out!

My practical and actionable strategies to help you sell more.

Actionable insights from the experts on my top-rated podcast, Accelerate!

It's all in my weekly summary of what you need to know now:

The Weekly Sales Fix.

Delivered just for you.

(And...for the thousands who already subscribe. Join them!)

We'll keep your information private. And you can unsubscribe at any time. Powered by ConvertKit
Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Email this to someone

Click to tweet: Women sales reps often outsell their male counterparts. Learn more now on #Accelerate w/ @scoremoresales

Subscribe to Accelerate on iTunes Subscribe to Accelerate on Stitcher Subscribe to the Weekly Sales Fix

More about Lori Richardson

Where did you get your start in sales?
A family business selling high end dresses with my Grandma

What’s the most powerful sales tool in your arsenal?

What’s the first sales activity you do every day?
Write some sort of content

Your favorite music to listen to to psych yourself up for a sales call?

Contact Lori Richardson

Contact Lori:


Women Sales Pros.




Companies using ConnectAndSell grow their revenue faster by enabling their sales reps to have more sales conversations in 90 minutes than they normally have in a week. Click on this link to get started at


LiveHive is a unified Sales Acceleration Platform that delivers buyer-side analytics to empower sales teams with intelligent prospect outreach and sales managers better visibility into team behavior, processes, and deals.  To Learn More Click Here.


Read the full transcript of today’s episode here.

Free Resources

Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.

Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales. Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.

About Andy

Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)

No Comments Yet

You can be the first to comment!

Leave a Reply