On Accelerate! Now: Episode 116 with Mark Magnacca. Is Traditional Sales Training Broken? Utilizing Video as Reinforcement for Training Sales Reps.
Mark Magnacca is the co-founder and President of Allego, a mobile based sales learning platform. He is also the author of the book So What? How to Communicate What Really Matters to Your Audience. In today’s episode, Mark and I discuss why the traditional model of sales training is broken and how it is being replaced by a new framework that emphasizes continuous learning and reinforcement instead of classroom training. Among the topics we discuss are:
- How has traditional sales training become broken?
- How sales learning differs from sales training and what that means for educating your sales team.
- What is the difference between Skill Based & On-Demand Based Knowledge?
- What are the new generation of learning tools, such as Allego, doing to effectively address the shortcomings of traditional sales training?
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More about Mark Magnacca
What's the most powerful sales tool in your arsenal
Name the one tool or app you use for sales or sales management that you can’t live without.
Who's your sales role model?
What's the one book that every sales person should read?
Think and Grow Rich by Napoleon Hill
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Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.
Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales. Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.
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Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)