On Accelerate! Now: Episode 154 with Pouyan Salehi. Using Sales Automation to Accelerate Outbound Sales Rep Productivity.
Pouyan Salehi is the co-founder and CEO of PersistIQ, a complete outbound platform engineered from the ground up for sales. In this episode, I chat with Pouyan about how sales teams should use sales enablement tools, like PersistIQ, to increase both their effectiveness and their efficiency. Among the many topics we discuss are:
- Is there a danger from too much automation in sales?
- How sales automation will force a change to the current inside sales model.
- How to authentically personalize your touch points with leads and prospects.
- Why your KPIs need to focus on engagement with your content, not just clicks and opens.
- How adding value to each sales interaction accelerates the creation of better relationships.
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More about Pouyan Salehi
What's your most powerful sales asset?
Understanding the customer.
What’s the first sales activity you do every day?
Name one book that every sales person should read.
Secrets of Question-Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results by Thomas Freese
What’s your favorite music to get you pumped up?
Prince and Atmosphere
Contact Pouyan Salehi
Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.
Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales. Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.
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Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)