On Accelerate! Now: Episode 160 with Bridget Gleason. How to Recover From the Big Mistake.
My regular and special guest on Front Line Friday is Bridget Gleason, VP of Corporate Sales for SumoLogic. In this episode, we discuss something that rarely gets talked about in sales: failure. In particular, the self-inflicted screw up that can end any chance of winning an order with a particular prospect. Bridget and I use examples from our own careers to talk about how you can bounce back from the material mistake, the unintentional oversight or significant error that undermines your credibility with your customer or prospect, and still win the order. Or retain the client. Listen in as we talk about:
- How to bounce back from a mistake that costs you the order.
- How to cultivate the strong customer relationships that have resilience.
- Steps you should take with your customer to recover from a mistake.
- Examples of the significant mishaps and mistakes that we’ve dealt with in our own careers.
- And much more. Don’t miss this!
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More about Bridget Gleason
My most powerful sales tool
My first job in sales?
Selling and networking products and desktop computers for Xerox.
One book every salesperson should read?
Winner’s Dream by Bill McDermott.
Music that psyches me up before an important sales call?
I tend to go quiet and focus and role play the call instead of listening to music.
Contact Bridget Gleason
Bridget is VP of Corporate Sales at SumoLogic. With more than twenty years of sales and sales management experience in the technology sector, Bridget joined SumoLogic’s executive team to lead and grow their inside sales organization. Her recent experience includes being VP of Sales for Yesware and SVP of Worldwide Sales for Engine Yard.
Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.
Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales. Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.
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Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)