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On Accelerate! Now: Episode 17 with Peter Winick. Using Thought Leadership to Create Tangible Differentiation in Sales and Marketing
Episode 17: Peter Winick, is the Founder and CEO of Thought Leadership Leverage, Inc., a widely respected consulting firm that helps authors, speakers and thought leaders build sustainable and profitable businesses through differentiated thought leadership. In this episode we talk about how thought leadership must be an important component of any company’s sales and marketing strategy. Peter shares effective thought leadership strategies that any SME, or any individual seller, can implement to accelerate the pace of winning new business. And, he shows how thought leadership can tilt the playing field in your favor if you’re a new market entrant competing against market share leaders or a small business competing against a large enterprise. Don’t miss this episode!
Click to tweet: @peterwinick shares how to leverage your content, increase brand awareness & generate revenue. Today on #Accelerate! http://bit.ly/1OnWOI4
More about Peter Winick
Name one application tool that you use today for sales or sales management that you can’t live without?
My most powerful sales tool
One Book Every salesperson should read
Dale Carnegie and How to Make Friends and Influence People.
Music that psyches me up before and important sales call
My playlist called, “Bad rap music and hardcore heavy metal.”
Contact Peter Winick
Companies using ConnectAndSell grow their revenue faster by enabling their sales reps to have more sales conversations in 90 minutes than they normally have in a week. Click on this link to get started at ConnectAndSell.com.
Read the full transcript of today’s episode here.
Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.
Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales. Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.
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Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)