On Accelerate! Now: Episode 114 with Richard Ruff. The Fundamentals of Account Based Selling in Today’s Market.
Richard (Dick) Ruff is a top sales trainer and leading expert on major account selling. He is the author of Mastering Major Account Selling and the co-author, with Neil Rackham of the book Managing Major Sales. In this episode we tackle the importance of integrating Account Based Selling into your sales process. Among the many other topics we discuss in this episode are:
- How to utilize the fundamentals of account based selling.
- What is SPIN Selling and is it still relevant to account based selling?
- What are the steps a company should take to reinforce the training that has been taught to their sales reps?
- The right ways companies should invest their time, effort, and money on sales training.
Don't Miss Out!
My practical and actionable strategies to help you sell more.
Actionable insights from the experts on my top-rated podcast, Accelerate!
It's all in my weekly summary of what you need to know now:
The Weekly Sales Fix.
Delivered just for you.
(And...for the thousands who already subscribe. Join them!)
Click to tweet: One size does not fit all when it comes to selling in today’s competitive market. Join @saleshorizons now on #Accelerate! http://bit.ly/1nCY7sF
More about Richard Ruff
What's the most powerful sales tool in your arsenal?
Name the one tool or app you use for sales or sales management that you can’t live without.
Who's your sales role model?
What's the one book that every sales person should read?
SPIN Selling by Neil Rackham
Contact Richard Ruff
Companies using ConnectAndSell grow their revenue faster by enabling their sales reps to have more sales conversations in 90 minutes than they normally have in a week. Click on this link to get started at ConnectAndSell.com.
LiveHive is a unified Sales Acceleration Platform that delivers buyer-side analytics to empower sales teams with intelligent prospect outreach and sales managers with better visibility into team behavior, processes, and deals. To Learn More Click Here.
Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.
Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales. Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.
Sign Up for Email Updates
Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)