Accelerate Podcast with Andy Paul
March 24, 2016

On Accelerate! Now: Episode 119 with Sue Barrett. Hunter vs Farmer: Do the Old Labels Still Apply in Sales Today?

Sue Barrett is the CEO of Barrett Consulting Group based in Australia. She is a sales philosopher, activist, strategist, speaker, trainer, coach and adviser. In this episode, Sue and I have an interesting conversation about a wide-range of sales topics including:

  • Hunter vs Farmer? Are the old labels still relevant?
  • Why are Managers, CEOs, and Entrepreneurs stuck on these broad, easy categories for sales reps?
  • What are some significant trends that will impact how you sell in 2016 and beyond?
  • Why everyone is a “salesperson.”
  • Why selling is a life skill as well as a business skill.

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More about Susan Barrett

What's the most powerful sales tool in your arsenal?
Sales Person

Name the one tool or app you use for sales or sales management that you can’t live without.
Coaching Skills

Who's your sales role model?
My dad

What's the one book that every sales person should read?
Give and Take: A Revolutionary Approach to Success by Adam Grant

Contact Susan Barrett

Contact Susan:




Companies using ConnectAndSell grow their revenue faster by enabling their sales reps to have more sales conversations in 90 minutes than they normally have in a week. Click on this link to get started at


LiveHive is a unified Sales Acceleration Platform that delivers buyer-side analytics to empower sales teams with intelligent prospect outreach and sales managers with better visibility into team behavior, processes, and deals.  To Learn More Click Here.

Free Resources

Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.

Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales. Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.

About Andy

Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)

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