Aligning Sales + Marketing to Boost Sales Productivity. With Peter Strohkorb, #178.
Peter Strohkorb is an international business speaker, mentor, coach and author of a new book called The OneTEAM Method: How Sales + Marketing Collaboration Boosts Big Business. He is the creator of the OneTEAM Method for superior Sales and Marketing alignment and collaboration. In today’s episode, Peter and I discuss how effectively aligning sales and marketing collaboration can maximize close rates and increase customer satisfaction. Among the topics we discuss are:
- The definition of sales productivity and how managers should measure it.
- The specific steps Marketing can take to help boost sales productivity.
- What are the sales challenges that Marketing can support?
- Who needs to take the lead to facilitate sales + marketing collaboration?
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More about Peter Strohkorb
What's your most powerful sales asset?
Creating a no pressure environment
Who’s your sales role model?
What’s one book that every salesperson should read?
The Challenger Sale: Taking Control of the Customer Conversation by Mathew Dixon and Brent Adamson
What music is on your playlist right now?
Kiss and ZZ Top
Contact Peter Strohkorb
Website – Peter Strohkorb Website
Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.
Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales. Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.
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Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)