How to Build an Extraordinary Brand. With Sunny Bonnell. #268
My guest on Accelerate is Sunny Bonnell, the co-founder of Motto, a comprehensive branding agency based in Dallas, Texas. Motto works with bold and ambitious companies and big thinkers with an audacious vision, to help them build inspiring and magnetic brands. Join our conversation as we dive into what it means for entrepreneurs and sales reps to go beyond product and service to build a brand, or personal brand, that is authentic and extraordinary.
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More about Sunny Bonnell
What’s your most powerful sales attribute?
I think that I am a very passionate person and I really believe in what we’re doing and what we offer; and I think that authenticity, of what I’m doing, really comes through.
Who is your business role model?
My parents―I grew up in a family that was entrepreneurs and they taught me how to really come from nothing to something!
What’s one book that every salesperson should read?
It’s Not How Good You Are, It’s How Good You Want To Be. By Paul Arden.
What music is on your playlist right now?
I love Coldplay, and I listen to a lot of Blues and Jazz―Billy Holiday.
Contact Sunny Bonnell
Social Media: @wearemotto
Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.
Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales.Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.
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Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)