How to Capture and Record Activities to Optimize Productivity. With Patrick Hogan. #383
Joining me on this episode of Accelerate! is my guest Patrick Hogan, CEO of Tenfold, a revenue performance platform, based in Austin, Texas. Among the topics that Patrick and I discuss are how Tenfold leverages your technology through a focus on activities to maximize your sales productivity.
[2:10] In 2014, Patrick noticed a data issue in sales: the lax reporting of phone activities. He, with a group of co-founders, came up with a method to capture all activities: The Revenue Performance Platform, Tenfold.
[3:15] SalesForce could be used to capture all activities, if the reps entered them manually. But that is not what sales reps do. Tenfold now does that for them.
[4:56] The subscription revolution is the realization that the true value of a client is not in the initial sale, but in the continuing long-term relationship.
[5:20] If a client calls in with a complaint, and nobody helps them, they will churn, and their long-term value is diminished. Tenfold deploys to an entire organization by connecting to their existing phone lines, and entering activity into the CRM.
[8:18] Tenfold has two benefits over other systems: since you use your existing phone system, you keep your great voice quality; and since there is no added hardware, you save costs.
[15:27] Tenfold captures data first, and pushes it to the right CRM spaces, then enables list creation, reminders, and simple sequencing.
[17:11] Patrick explains his emphasis on responsiveness. It is a factor of charisma, as studies show. Don’t be slow to respond. When a lead comes in, if no one follows it up in five minutes, it goes out as an email to reps and executives, as a danger flag.
[24:19] Contextual questions and responsiveness, distinguish top salespeople. Habits and behaviors are the keys to success. Get your prospect to the aha moment first. Take them off the market, by eliminating their incentive to talk to others.
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More about Patrick Hogan
What’s your most powerful sales attribute?
Questions. Ask the prospect to tell more, explain further, and describe this.
Who is your sales role model?
Frank Azzalino, our sales trainer, and Dan Sincavage, the CSO of Tenfold.
What’s one book that every salesperson should read?
“Deliberate Practice: What It Is and Why You Need It,” blog post by Corbett Barr, and Influence: The Psychology of Persuasion, by Robert Cialdini.
What music is on your playlist right now?
Hypem.com gives me songs for flow.
Contact Patrick Hogan
Contact Patrick: Patrick@Tenfold.com
Engagio’s Account Based Marketing and Sales platform enables teams to measure account engagement and orchestrate human connections at scale.
KiteDesk helps sales teams build predictable pipeline through smart software– A single screen with all the leads, email, and phone workflows for success.
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Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)