Accelerate Podcast with Andy Paul
May 5, 2016

On Accelerate! Now: Episode 149 with Justin Christianson. How to Maximize Conversions at Each Stage of Your Sales Process.

Justin Christianson is the co-founder and President of Conversion Fanatics. He is the author of the Amazon #1 best-selling Conversion Fanatics: How To Double Your Customers, Sales and Profits with A/B Testing. In this episode, Justin and I talk about how his sales team at Conversion Fanatics integrates the best practices of online conversion optimization into its proactive outbound sales processes. And, how they optimize conversions at each step of their sales process.

Among the topics we address during this show are:

  • Why the right headline on your website is important to your outbound sales efforts.
  • Tips for sales development reps to lead with value and help their prospects to take the next step.
  • Why it’s essential for every sales rep that sends email to prospects to learn how to become a conversion copywriter.
  • How to measure and track the pertinent metrics for sales productivity improvements.
April 11, 2016

On Accelerate! Now: Episode 131 with Lindsey Anderson. 4 Marketing Hacks to Generate Traffic and Sales Leads.

Lindsey Anderson, also known as “One-Click Lindsey”, is the host of the Traffic and Leads podcast. She is an expert in helping small businesses use innovative online marketing strategies to drive more traffic to their websites and generate more sales leads. In this episode, Lindsey provides effective marketing hacks that entrepreneurs and small companies can use to develop new sales opportunities. Listen in as we discuss the following topics and more:

  • The two most common, and costly, mistakes small businesses make in their online marketing and sales efforts.
  • How entrepreneurs should prioritize which online marketing tactics will be the most effective for their businesses.
  • What are the primary characteristics of a great website in terms of being able to generate leads and traffic?
  • Guidelines for using Facebook Marketing, which is paid advertising, to develop highly targeted leads.
March 28, 2016

On Accelerate! Now: Episode 121 with Kevin Craine. 7 Steps to Create Compelling Content That Sells.

Kevin Craine is the Executive Director of Craine Communications Group. His podcast, Everyday MBA, interviews best-selling business authors, innovative thought leaders, and top-shelf executives. Kevin is also a professional writer and editor, an internationally respected business technology analyst, and an award-winning podcast producer.  Among the topics that Kevin and I in this episode:

  • How to develop new customers through value-based thought leadership content.
  • What it takes to become an acknowledged thought leader.
  • Key ways to grab your customer’s attention through compelling content.
  • 7 steps to create credible & compelling content that cause customers to take action.