Joining me on this episode of Accelerate! is Andrea Waltz, Founder of Courage Crafters, keynote speaker, and co-author of the book, Go for NO! YES Is the Destination, NO Is How You Get There. In this episode, Andrea and I discuss the real meaning of the word ‘no’, the cultural bases for the fear of failure, and how to rapidly grow your sales by getting to ‘yes’ after a long day of ‘no’.
Joining me on this episode of Accelerate! is Sean Sheppard! Sean is one of the founding Partners of GrowthX, which provides seed-stage venture capital and market expertise to a select group of start-ups seeking product market fit and productable revenue. Sean is also Lead Instructor of the Sales and Business Development track at GrowthX Academy. Among the many topics Sean and I discuss on this week’s episode are the 4 key milestones start-ups should use to assess their progress, how to acquire the data to develop an effective customer attraction strategy, how to communicate effectively with buyers by building a message hypothesis and objective and why you should hire “Renaissance” sales reps.
Mark Hunter, the Sales Hunter, joins me once again on Accelerate! We’re talking about his new book, High Profit Prospecting. (Mark was also the author of High Profit Selling.) Among the topics we discuss are why salespeople are better off investing more time with fewer prospects, how to find and make contact with high-profit prospects and the short questions that turn into long, substantive conversations with buyers.
On Accelerate! Now: Episode 169 with T.A. McCann. Use Digital Intelligence to Gain a Competitive Sales Edge
T.A. McCann is a serial entrepreneur and a co-founder of Rival IQ, a digital intelligence gathering tool which enables you to analyze your performance, gain critical insights and beat your competition across social media, SEO keywords and website content. In today’s episode, T.A. and I discuss how sales teams can leverage real-time intelligence about the digital activities, and successes, of their competitors to become smarter and more competitive sellers. Be sure to tune in today!
On Accelerate! Now: Episode 66 with Bob Apollo. How To Simplify And Shorten Sales Cycles With Value-Based Selling.
In this episode, Bob Apollo, founder of Inflexion-Point Strategy Partners, describes how to use value-based selling to transform the performance, and tap into the full potential, of your B and C level sales reps. He shares effective strategies for using value-based sales as a tool to increase the ROI that decision-makers receive from the time they invest in meetings with your sales reps. And, Bob reveals how top sales reps synchronize and align the delivery of value to the customer’s decision making process in order to simplify and shorten the time to an order. Tune in today and listen as Bob defines a process that every manager and sales leader can use to inculcate a value-based sales culture in their organizations. Do not miss this episode!
On Accelerate! Now: Episode 48 with Todd Schnick. What You Can Learn About Sales Acceleration from Political Campaigns (Which is a Lot).
Todd Schnick, is the founder and CEO of IntrepidNow Media. He learned about accelerated sales and marketing strategies from his experience as a senior political operative and campaign consultant in the front lines of some of the most competitive campaigns ever. (Think “hanging chads”). In this episode Todd talks about the steps required to sell a candidate, which takes place in a very compressed period of time. He provides a fascinating look at the process campaigns use to identify the ideal customer profile, conduct in-depth discovery of customer needs, construct and test a compelling message, and effectively qualify and communicate with the right prospects. And he shows how it all relates back to selling your product or a service to crazy busy prospects who are pressed for time. You definitely want to listen to this episode.
On Accelerate! Now: Episode 42 with Tibor Shanto. Forget About Fixing Pain Points. Win More With A Focus on Success.
In this episode, Tibor Shanto, principle of Renbor Sales Solutions, pokes holes in the outdated sales notion that buyers are trying to fix “pain points.” He discusses why 75% of buyers that switch vendors are satisfied at the time they switched, and, the dramatic implications that this has for how you need to sell to your prospects. How many times have you heard the “we already have a solution” objection? Then, absolutely, you’ll want to listen as Tibor reveals his GAP methodology for discovery and questioning that inspire and motivate buyers to break from the “status quo.” If you want to accelerate your sales, this is essential listening for every sales rep and sales leader! Download and listen to this episode. And, play it in your next sales meeting!
On Accelerate! Now: Episode 36 with Jim Eberlin. How To Conquer The Biggest Sales Challenge: Conducting An Effective Discovery Call
Jim Eberlin, is a successful serial entrepreneur and co-founder and CEO of TopOPPS. He understands the challenges involved in building high velocity sales teams. In this episode, Jim discusses why it’s vital for CEOs in start-ups and SMBs to stay close to the sales process. He also shares practical tips about how to overcome the biggest challenge that sales reps face everyday: maximizing the value of their discovery calls with prospects. The episode is also packed with tips about tools that help prioritize which prospects to work and to optimize the accuracy of your forecasting. Make sure you listen to this episode today.