Accelerate Podcast with Andy Paul
February 14, 2017

How to Market and Sell for Scaling Up. With Verne Harnish. #381

Joining me on this episode of Accelerate! is my guest Verne Harnish, Founder of The Gazelles, a leading business coach, bestselling author of Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm, and most recently, Scaling Up: How a Few Companies Make It…and Why the Rest Don’t, as well as Founder of the Entrepreneurs’ Organization. Among the many topics that Verne and I discuss are the challenges blocking startups from scaling up and his advice for accelerating your growth.

KEY TAKEAWAYS

[4:27] Verne cites research by Bill Gross at IdeaLab, on five factors that contribute to successful scaling: People, Strategy, Execution, Cash, and Timing, with Timing, the most critical.

[8:14] Competition grew by magnitudes with the global Internet. The best defense is offense, so go global in a narrow product line.

[10:58] Jim Collins, in Good to Great, addresses sales automation. (1) Have disciplined people, (2) engaged in disciplined thought, (3) with disciplined action. Once you have your strategy, then (4) add automation. Too early is messy.

[15:16] Marketing is critical. Lean startups need to say yes to everything. But, “What got you here won’t get you there.” Agile scale-ups need a different approach — a well-functioning marketing department, separate from sales.

[19:47] 76% of companies remain home-based, because they haven’t crossed the barrier to finding the first hire, a great salesperson. 3% of companies scale. How do you know you should? Scalers are voracious learners, who don’t know it all.

[21:11] Mark Cuban said his biggest failures came when he thought “he was the smartest person in the room.” Have conviction, but be humble enough to go seek help.

[23:10] Companies may have a book club. Andy has clients do this. To 10X a company, don’t 10X just your own knowledge, but every employee’s knowledge. Don’t outgrow your team.

[24:22] Verne put in his “Trends” column for 2016, “This is the year we get rid of the word, ‘manager.’” Nobody needs a sales manager, they need a sales coach.

[26:45] Sales should call in each day and report “what they’ve heard,” for Quick Market Intelligence. Verne says, “There are two kinds of salespeople — winners and whiners.” Winners report what works and what doesn’t, to remove barriers.

 

October 1, 2016

How to Build an Extraordinary Brand. With Sunny Bonnell. #268

My guest on Accelerate is Sunny Bonnell, the co-founder of Motto, a comprehensive branding agency based in Dallas, Texas. Motto works with bold and ambitious companies and big thinkers with an audacious vision, to help them build inspiring and magnetic brands. Join our conversation as we dive into what it means for entrepreneurs and sales reps to go beyond product and service to build a brand, or personal brand, that is authentic and extraordinary.

September 24, 2016

The Death of a Start-up. With Hampus Jakobsson. #262

My guest on this episode of Accelerate! is Hampus Jakobsson, a serial entrepreneur, angel investor and the co-founder of Brisk, a company that designed a sales tool intended to dramatically boost sales productivity.  In this episode Hampus describes what Brisk set out to do for sales professionals and sales teams. And he shares the reasons why Brisk ultimately failed to achieve its goals. It’s a great cautionary tale for entrepreneurs. Join us as Hampus and I also discuss some essential sales lessons for start-ups.

September 3, 2016

When to Start Selling Your Start up Product. With Kyle York. #244

Acting as an advisor and board member for several fast growth start-ups, Kyle York, is also Chief Strategy Officer at Dyn, an Internet performance company based in Manchester, New Hampshire. In this episode, Kyle and I talk about one of the key questions facing entrepreneurs, which is “when and how to start selling?”. Join us as we discuss an array of topics, including; when it is the right time to bring in sales leadership, the types of sales leadership do you need to hire during the startup stages, how to make sales leadership a complementary part of your startup team, and why Kyle and his family have started an athletic footwear company.

August 1, 2016

Key Steps to Make Money In Your Business. With Stephen Woessner. #215

Stephen Woessner is a digital marketing expert, the founder and CEO of Predictive ROI, host of the Onward Nation podcast for business owners, and the bestselling author of two books, The Small Business Owner’s Handbook to Search Engine Optimization and Increase Online Sales through Viral Social Networking. Stephen teaches companies how to accelerate their sales by avoiding the time and money wasting mistakes that prevent them from capitalizing on money making opportunities. In this episode, Stephen and I discuss how to  profitably grow your business by avoiding the common money draining mistakes too many entrepreneurs make.

July 19, 2016

How to use a Podcast to Connect with Prospects. With John Lee Dumas. #204.

John Lee Dumas is the Founder and host of Entrepreneur On Fire (EOFire), an award winning podcast where John interviews successful entrepreneurs, 7-days a week. Entrepreneur on Fire generates over a million monthly listens.

In this episode John shares what inspired him to start Entrepreneur on Fire, why podcasting is a great way to intimately connect with potential buyers, how podcasting can be a great business/sales tool, and why consistency and serving your audience are the keys to a winning podcast. Join us now.

July 5, 2016

How to Get Unstuck in Life, Business and Work. With Jason VanOrden. #192

Jason VanOrden is an entrepreneur, author, and speaker who co-founded Internet Business Mastering, where he shares tips and resource about online business, content marketing, the science of influence and living with purpose. Jason helps thousands of entrepreneurs realize their vision of pursuing their passions, being their own boss, creating their own schedule and living a lifestyle they truly desire. In today’s episode, Jason and I discuss how to get unstuck in life, business and work. Join us to hear more about:

  • How Jason discovered his path to business ownership.
  • Creating baby steps towards change with Tiny Habits.
  • Surrounding yourself with success and support.
  • Finding an accountability partner, a framework, and a mentor.
  • Plan for success and start Now, don’t wait!
June 23, 2016

Selling Your Idea, Vision, Dream, and Yourself, to Investors. With John Livesay. #184

John Livesay, is known as the ‘Pitch Whisperer,’ and he is the author of The 7 Most Powerful Selling Secrets. He shows startup companies the keys to becoming irresistible to potential investors. In today’s episode, John discusses his 5 C’s of investor presentations. Be sure to listen to learn the important differences between a sales presentation and an investor presentation. And, why passion and empathy are the keys to connecting with your audience and selling your vision.

 

June 6, 2016

How to Define, Lead, and Own Your Market. With Gene Hammett.

Author, speaker, and entrepreneur, Gene Hammett, is the founder of Core Elevation, Inc. He is a business coach to high-achieving leaders and host of the Leaders in the Trenches podcast. In today’s episode, Gene and I discuss the steps entrepreneurs should take to establish a leadership position in the markets they serve. Among the topics we discuss are:

  • Why understanding your audience is important.
  • How to tightly define the niche market you serve.
  • How fear limits your ability to achieve your goals.
  • What it means to “lead and own” your market.
May 30, 2016

On Accelerate! Now: Episode 166 with Richelle Shaw. The Million Dollar Equation for Entrepreneurs.

Richelle Shaw built her first business from $300,000 to $36 million in less than 5 years. It’s a great story. And, then, like many others lost it all during a severe economic downturn. However, that did not stop her. Because she had a plan that she would use to quickly and profitably build her new business to $1,000,000 in revenues in less than 5 months.

Richelle is the best-selling author of The Million Dollar Equation. On this show she breaks down the details of The Million Dollar Equation and how entrepreneurs are using it to put strong systems in place that are helping them succeed and quickly grow their businesses. Among the topics we discuss are:

• The steps Richelle took to build her million dollar business in 5 months (that became the Million Dollar Equation.)

• The systems you need to implement to ensure that you keep a client for life.

• The strategies you need to use to build a strong referral system.

• The essential value entrepreneurs receive from developing multiple sources of revenue.