Accelerate Podcast with Andy Paul
March 14, 2017

How To Rock Your Personal Brand on LinkedIn. With Viveka von Rosen. #405

Viveka von Rosen is a social selling expert, and author of a brand new book, LinkedIn: 101 Ways to Rock Your Personal Brand, Grow Your Network, and Build Your Business.

KEY TAKEAWAYS

[:57] A LinkedIn specialist, Viveka writes about, talks about, and consults about, ways to help make LinkedIn work better for people. She is an expert in lead generation, social selling and social marketing on LinkedIn.

[4:28] Viveka stresses the importance of your personal brand and to separate it from the brand of your employer. Your brand always stays with you, regardless of your job.

[5:32] Building a personal brand is creating an online presence so that when people research you, your unique profile comes up. Add thought leadership in your area of expertise, with content. This strategy applies to sales, and career positioning.

[9:01] If your LinkedIn profile dates back to the day you found LinkedIn, and you haven’t updated it since, when potential buyers or employers see it, they will assume it is your personal brand. Differentiate yourself, with expertise you have now.

[10:37] Andy’s book Zero-Time Selling establishes that how you sell, starts with how you differentiate yourself to the customer. Who are you right now, to your target audience? What is the value to them in your brand? Re-engage them by asking.

[14:26] Viveka gives keys to being memorable. Add a background image, in your colors, with your tagline, message and expertise. Strengthen your professional headline. Say in 120 characters who you are, what you do, and whom you serve.

[18:19] Publish, in LinkedIn’s publishing platform, whether it be your own content, or, if you are not a content creator, curated content in your area of expertise. Content should all reflect the purchaser’s persona; their interests, and points of pain.

[24:14] Only use your last name in the last name field. LinkedIn can hide your profile if you put a descriptor there. Anything besides your last name violates the user agreement.

[25:12] Do your summary first in word processing, to catch errors, typos, etc., and add bullets and minor formatting. You can use 2,000 characters. Paste it into LinkedIn. Focus on solving the client persona’s key point of pain. Engage them.

[27:05] Viveka says to put contact info in the header background image, summary section, and the contact me section. If you use a unique phone number or email, then you can track what business is coming from LinkedIn.

[28:54] Your brand is what you stand for, in business. Leave politics and religion out. Share stories of the type of leadership  you represent, that would engage your key customers. Your languaging and content are part of your brand.

[29:43] By not publishing, you show to prospective clients a lack of curiosity and passion about your expertise. This is bad for your brand. Use a post from LinkedIn, or use linkedIn.com/bookmarklet. Or use Google alerts for content.

 

February 19, 2017

How to Build Your Winning Brand. With Kraig Kleeman.

Joining me for the second time, on this special episode of Accelerate! is Kraig Kleeman, author, speaker, consultant, expert on cold calling and prospecting to the C-suite. He has a brand new book out, called A Winning Brand, on personal branding. Kraig tells how he built his brand by claiming the moniker, The World’s Greatest Cold Caller. Find out more in this episode, and in A Winning Brand!

SUMMARY

An effective personal brand is a prerequisite to success. Your brand transmits who you are, through a series of digital assets, to your audience. Kraig’s book provides a simple recipe you can use to create your personal brand through his Five Core Principles. In this episode we take you on a tour of all five principles and along the way Kraig provides plenty of takeaways you can use right now to start building the brand of You.  

December 3, 2016

What’s Your Unique Promise of Value? With John Smibert. #321

Joining me on this episode of Accelerate! is John Smibert, Co-founder and CEO of Strategic Selling Group. Among the many topics that John and I discuss are the importance of building your personal brand — your unique promise of value; how you as a salesperson can become a domain expert; and why every salesperson should publish on social media.

November 26, 2016

How to Build Your Personal Brand with Networking. With Matt Holmes. #315

Joining me on this episode of Accelerate! is Matt “Handshakin” Holmes, Founder of Handshakin.com,and author of the eBook, Six Networking Strategies for Entrepreneurs: Networking 101 for new startups and first-time entrepreneurs. Among the many topics that Matt and I discuss are how Matt realized he could teach others about personal branding, some of his strategies to build and protect personal brand; the importance of online networking; and using networking to build your personal brand.

October 31, 2016

How to Rebuild Your Confidence. With Molly Fletcher. #293

Joining me on this episode of Accelerate! is Molly Fletcher, CEO of the Molly Fletcher company, motivational speaker, entrepreneur, coach and author of 3 books: A Winner’s Guide to Negotiating: How Conversation Gets Deals Done, The Business of Being the Best, and The 5 Best Tools to Find Your Dream Career. Prior to starting her company, Molly was President of client representation for the sports and entertainment agency, CSE, where she spent 2 decades as one of the world’s only female sports agents, and has been nicknamed the “female Jerry Maguire” by CNN. Among the many topics Molly and I discuss in this episode how to rebuild your confidence after a set back, the important differences and similarities between selling and negotiating, and how to create and utilize a personal mission statement to help you achieve your goals.   

October 8, 2016

How to Align Your Value with Your Ideal Client. With Wendy Y Bailey. #274

Wendy Y Bailey is a sales speaker, business coach, and President & CEO of Business Beyond Limits. Join us on this episode as we discuss the importance of personal branding, why Wendy believes Neuro-Linguistic Programming (NLP) enables you to better communicate with prospects, why upgrading your ideal client profile is essential to amping up your sales, and the critical role of value alignment in sales.

October 1, 2016

How to Build an Extraordinary Brand. With Sunny Bonnell. #268

My guest on Accelerate is Sunny Bonnell, the co-founder of Motto, a comprehensive branding agency based in Dallas, Texas. Motto works with bold and ambitious companies and big thinkers with an audacious vision, to help them build inspiring and magnetic brands. Join our conversation as we dive into what it means for entrepreneurs and sales reps to go beyond product and service to build a brand, or personal brand, that is authentic and extraordinary.

June 13, 2016

Transition, Transform, and Evolve: Moving to Your Business to the Next Level. With Steve Rodgers. #176.

Steve Rodgers, is a speaker and the author of From Lead to Gold: An Entrepreneur’s Guide Through Transition, Transformation and Evolution. He was formerly President and CEO of Prudential California Realty (a company owned by Warren Buffett.) In this episode, Steve discusses how to effectively use the power of transitions, both in business and life, to help you to transform and evolve to higher levels of productivity and satisfaction. Among the topics we discuss are:

  • What it was like to work for Warren Buffett
  • Why growing companies struggle to maintain their culture and vibe.
  • How to achieve more success by evolving from a money-centric mindset to purpose-driven mindset.
  • Recognizing the early warning signs of burnout. And what to do.
May 22, 2016

The Best of Accelerate!: The Five Laws of Stratospheric Sales Success. With Bob Burg.

This is one of the most powerful interviews I’ve had on Accelerate! so far.

Bob Burg is the co-author of the powerful best-selling classic: The Go Giver: A Little Story About a Powerful Business Idea. The Go Giver is a parable, based on the 5 laws of stratospheric success, that lays out a path to success and happiness in life, as well as in business and sales.

The Go Giver is a proven recipe for achieving success that is based on giving, serving, and placing the needs of others before your own. In this episode, Bob and I talk about the five powerful laws of stratospheric success that are at the heart of the Go Giver formula:

  • The Law of Value
  • The Law of Compensation
  • The Law of Influence
  • The Law of Authenticity
  • The Law of Receptivity

Listen now! This is a don’t miss episode.

May 18, 2016

On Accelerate! Now: Episode 158 with Evan Carmichael. Build Your Brand To Build Your Sales.

Evan Carmichael breathes and bleeds entrepreneurship. He runs a hugely popular website, www.evancarmichael.com, that specifically caters to entrepreneurs. Evan was named one of the Top 100 Great Leadership Speakers for your Next Conference by Inc Magazine and considered one of the Top 40 Social Marketing Talents by Forbes. In this episode, Evan and I focus on how to build your personal brand to elevate your sales. Among the topics we discuss are:

• How to build your strong personal brand.

• How to expand your influence from one business to a thousand

• Learning what you really stand for and how to translate that into action

• Simple steps to creating your online persona

• How to create interesting content for your audience