Accelerate Podcast with Andy Paul
March 28, 2017

How to Achieve Your Goals with Passion, a Plan and a Purpose. With Jon Ferrara. #417

Joining me once again on this episode of Accelerate! is my guest Jon Ferrara, Founder and CEO of Nimble.

KEY TAKEAWAYS

[1:49] Jon describes a pathway to achieve your passion, plan, and purpose in life — ideally by serving others.

[4:09] What is Dunbar’s limit of the relationships humans can maintain? What relationship stage takes the most effort?

[6:20] Jon discusses CRM, or, as he calls it, ‘Customer Reporting Management.’ What percentage of businesses use CRM?

[7:43] Jon describes how CRMs operate, and why he created GoldMine 30 years ago.

[10:57] Nimble unifies Office 365 or Google contacts, email, and calendar, and integrates them with your CRM.

[13:11] Nimble is a Microsoft launch partner for a Dynamics app exchange. Nimble can operate as a system on its own, or within whatever social sales and marketing system you use.

[16:53] Names put into Nimble are enriched with data, and a history of email, calendar, and social actions. You can build a manual cadence. A package for Q1 ‘17 automates cadences.

[19:08] Jon suggests how CRM will evolve. Salespeople want to manage relationships, not tools. Nimble’s CRM idea is to make the rep most effective as they engage with the customer.

[21:39] Simpler, smarter unifications of social, mobile, and big data will become the next generation of tools to help you achieve your passion, plan, and purpose.

[25:01] When the tools start to work for reps, in email, social, and mobile, then reps will use them to engage their contacts.

[26:38] Jon tells of his own experience preparing for a Microsoft 2015 conference using Nimble, and how it helped him win two bundling deals with Microsoft.

[30:55] Having automation doesn’t mean you should start spraying emails. Make the content count with added value, relevant to the prospects, even at scale.

 

February 2, 2017

How to Get Your Sales Team to Adopt Your CRM Tool. With Timo Rein. #371

Joining me on this episode of Accelerate! is my guest Timo Rein, Co-Founder of Pipedrive, which is one of the leading CRM systems for SMB (Small and Midsized Business).

KEY TAKEAWAYS

[2:19] After about a decade in sales consultancy, Timo Rein co-founded Pipedrive in 2010, to help salespeople around the world to manage complex sales processes.
[2:52] Timo grew up in the Soviet Union, which collapsed when he was a teen. The fall was hard on his grandparents and parents, whose pensions were lost. Timo was excited to be part of the nation of Estonia, independent again in 1991.

[6:21] Timo looked at the sales management tools available in 2000, and after a costly implementation for a business, found his sales people were still using sticky notes, instead of the CRM.

[7:34] Customers asked him about putting analog-style tracking tools into software, and that started them on the path to creating Pipedrive, as a tool to benefit salespeople.

[11:59] Pipedrive’s model is self-serve SaaS, so anyone in a company can use it. In some cases, management sees this usage, and makes it an enterprise purchase.

[13:12] The look and feel of Pipedrive is unique. It attempts to strike the balance between functionality and simplicity. It is a daily sales productivity tool, not just a reporting tool.

[15:23] What management wants, at the end of the day, is to sell in such a way that the focus is in the right place, most of the time. Pipedrive helps salespeople focus on the right opportunities — more on sales, than on engagements.

[18:15] The intent of Pipedrive is to close deals by the process of moving a contact from prospect to customer, helping you control your activities, to become more successful in sales.

[21:02] You can look at sales productivity mathematically. Performance is measured against results for a given period. Tools are productive if they move you towards results.

[26:10] Instead of focusing on the average sales cycle length (a result), if management saw the sales hours going into the cycle, they could focus on sales hours and actions, (controlled factors), to reduce the sales cycle length.

[27:43] Simplicity of use of the tool is important to getting the salespeople to use it. If it is not being used, it is not helping. If used, it helps performance, but the next step is helping real sales productivity.

[29:20] Business software was once considered difficult and clunky, but is now becoming consumerized. Categories of tools are blending. The more functions one interface can address simply, the better chances it has for adoption.

 

October 20, 2016

Simplifying the Process of Prospecting. With Nicolas Vandenberghe. #284

My guest today is entrepreneur Nicolas Vandenberghe. Nicolas is the co-founder and President of Chili Piper, an intelligent calendar system for sales teams. Among the many topics Nicolas and I discuss in this episode are best practices for the  routing of sales opportunities, the importance of the hand-off process from SDR’s to Account Executives and how to perform real-time meeting confirmations from prospects.

September 25, 2016

 

Sunday Special: Listener Favorites on Becoming a Better Sales Coach

Some of the more popular episodes on Accelerate have been about sales coaching and how sales managers can effectively coach the sales people on their team to help elevate their performance and productivity. In case you missed these the first time around, here are two recent episodes about becoming a better sales coach that are extremely popular with the friends of Accelerate!

Michael Bungay Stanier joined me on Episode #246 to talk about Strategies to Develop a Better Coaching Habit. Michael is a senior partner at Box of Crayons and the author of several books, including the bestselling, Do More Great Work, and his latest, The Coaching Habit. With all the talk about coaching that goes on in sales, what if coaching was simultaneously more simple to implement and more valuable in its impact than you thought? Join us as Michael shares some of the key strategies that he has used in training thousands of coaches. These will definitely help you become a better sales coach.

Bridget Gleason joined me on #170 to talk about Managing and Coaching Under-performing Sales Reps. In today’s episode, Bridget and I talk about managing and coaching under-performing sales reps. Sometimes, that can include respectfully coaching those reps into other career opportunities. Be sure to join us as we talk about multiple coaching topics including implementing individual sales performance improvement plans, how much time you should invest with underperforming sales reps to improve their results and how managers should factor non-work related factors into their coaching.

 

July 15, 2016

How You Can Be the Golden State Warriors of Sales. With Bridget Gleason. #201

My regular guest on Front Line Friday is Bridget Gleason, VP of Corporate Sales for SumoLogic. Steve Kerr, head coach of the Golden State Warriors, has built an incredibly successful team based on a team culture that’s built around 4 core values: competition, mindfulness, compassion and joy. In this episode, Bridget and I discuss these 4 core values in the context of selling and sales performance.

And we talk about how they can help you succeed both personally and as a team. Don’t miss this!

June 15, 2016

Aligning Sales + Marketing to Boost Sales Productivity. With Peter Strohkorb, #178.

Peter Strohkorb is an international business speaker, mentor, coach and author of a new book called The OneTEAM Method: How Sales + Marketing Collaboration Boosts Big Business. He is the creator of the OneTEAM Method for superior Sales and Marketing alignment and collaboration. In today’s episode, Peter and I discuss how effectively aligning sales and marketing collaboration can maximize close rates and increase customer satisfaction. Among the topics we discuss are:

  • The definition of sales productivity and how managers should measure it.
  • The specific steps Marketing can take to help boost sales productivity.
  • What are the sales challenges that Marketing can support?
  • Who needs to take the lead to facilitate sales + marketing collaboration?
June 14, 2016

Maximizing Sales and Marketing Alignment. With Ardath Albee. #177.

Ardath Albee is the best-selling author of eMarketing Strategies for the Complex Sales and Digital Relevance, and President of Marketing Interactions. (She’s also a member of the Romance Writers of America!) In today’s episode, Ardath discusses one of the key challenges for all organizations: how to maximize alignment between their marketing and sales efforts. Among the many topics we discuss are:

  • The primary reason there is a disconnect between marketing and sales.
  • Why the most important part of content marketing is engaging the potential buyer in a conversation.
  • The importance of defining a storyline in the buying process.
  • Why conversations are a series of questions and answers.
June 3, 2016

On Accelerate! Now: Episode 170 with Bridget Gleason. Managing and Coaching Under-Performing Sales Reps

My regular guest on Front Line Friday is Bridget Gleason, VP of Corporate Sales for SumoLogic. In today’s episode, Bridget and I talk about managing and coaching under-performing sales reps. Sometimes, that can include respectfully managing those reps into other career opportunities. Be sure to join us for this information-packed episode! Among the topics we discuss are:

  • How much time you should give an underperforming sales rep to improve their results.
  • Should be a termination come as a surprise to a sales rep?
  • How managers should factor non-work related causes of poor performance into their evaluation.
  • How you should manage terminations for reasons other than sales performance.

 

May 23, 2016

On Accelerate! Now: Episode 161 with David Long. Why Managers Fail. And How to Avoid It.

David Long is author of the Wall Street Journal Best-Seller Built to Lead: 7 Management R.E.W.A.R.D.S Principles for Becoming a Top 10% Manager. David is also the Founder and CEO of MyEmployees, a 25 year-old firm in the Top 1% Worldwide in the Employee Engagement and Recognition industry. In this episode, David explains why few employees get promoted into management and why even fewer succeed once they get there. Listen in as David provides indispensable career advice for every manager, and for every sales rep that wants to become one. Among the topics we discuss are:

  • How to maximize your ability to have an amazing management career
  • Why just 1 in 7 new managers achieve success
  • What truly sets good managers apart from bad managers.
  • How to build the effective manager mindset that will get you to the top.
  • Why you must enable employees to continue their professional education on company time.
May 13, 2016

On Accelerate! Now: Episode 155 with Bridget Gleason. Why You Need to Hire More Women in Sales

My regular guest on Front Line Friday is Bridget Gleason, VP of Corporate Sales for SumoLogic. In today’s episode, Bridget and I discuss a number of topics including:

  • Why you need to hire more women into sales roles.
  • How to create the right environment to help women succeed in sales.
  • The traits that enable women sales reps to outperform their male counterparts.
  • How to avoid the typical end of quarter end craziness.
  • How to smooth out your pipeline to avoid the proverbial hockey stick effect.

Be sure to join us for this information-packed episode!