Accelerate Podcast with Andy Paul
July 25, 2017

#520. The Key Traits of High-Performing B2B Marketing Teams. With Mathew Sweezey.

Mathew Sweezey, an author, keynote speaker, and Principal of Marketing Insights at Salesforce.com, joins me on this episode of #Accelerate!

KEY TAKEAWAYS

[2:53] Mathew says the biggest challenge facing sales professionals is understanding how people relate, how they want to be sold, and what they’re actually buying. A-type personalities do not often make the best sales professionals.

[4:17] Many sales postings ask for extroverts. These companies may not be around long. One third of the Fortune 500 has been replaced in the last decade. Old ideas are past. What a company sells, and how it sells, are separate issues.

[7:52] Salesforce surveyed organizations in 2016 to determine traits of high-performance B2B marketers. They used two self-selecting questions to identify the high performers.

[9:42] The questions asked their happiness with their position in their market, and with marketing outcomes. If these were exceptional, they were doing other things exceptionally. The top factor was executive buy-in, because tools are costly.

[11:41] Executive buy-in is the top factor in any organizational change. The CEO holds the organization accountable, and provides the funds to do it.

[13:22] High-performing organizations invest more in tools. High performers use 12 tools in their stack, vs. one-to-five. There must be a base level of technology in place to know the consumer. The C-suite is continually being asked for budget.

[18:22] Mathew shares his opinion on Gartner’s prediction that 80% of the B2B sales process will be owned by Marketing by 2020. Sales still works, but buyers have a new process. It’s the experience in total that matters.

[22:10] Customers will continue to have more information before talking to the salesperson. There will still be many touchpoints. Sales roles will shift and change. There will be a new relationship-building role between Marketing and Sales.

[25:15] The new role must be focused on the relationship. SaaS close rates are poor when the relationship is neglected. Andy cites Absolute Value. Matthew cites The Experience Economy, which places experience over product.

[28:07] People are learning. Skillsets, behaviors, and habits are going to change. The future of selling is about becoming more human, not less. Technology can only help you make better decisions. Matt quotes Tim Washer about blogs.

[30:03] Jacco vanderKooij writes about the emotional phases of the buying experience. Joe Pine writes about guiding the buyer to next question they need to ask through the buying experience. It is a human process of solving problems.

[32:05] The customer experience is about achievement, not about pain points. Support the customer on the story arc where they want to be.

April 27, 2017

#443. What Stands Between You and Your Greatness? With Lolly Daskal.

Lolly Daskal, a leadership executive coach who works with many Fortune 500 CEOs, speaker, and author of the great new book, The Leadership Gap: What Gets Between You and Your Greatness, joins me on this episode of #Accelerate!

KEY TAKEAWAYS

[2:02] Lolly talks about the greatness within each person. At certain moments it is felt, when the body is energetic, the mind is in flow, and life is in synch.
[5:24] Daniel Pink says, everybody leads. Lolly says, own your leadership — how you impact others, regardless of your title or position — and take responsibility for it.
[6:48] Lolly gives her definition of greatness. It’s about being confident of abilities, loyal, and trustworthy. It has the characteristics of what it means to be successful. She discusses a code of conduct based on core principles.
[8:30] Lolly noticed that her clients complained of seven issues, or human weaknesses. Lolly calls them gaps, that come out when we are stressed. She identifies archetypes, as taught by Carl Jung, pairing them against opposing gaps.
[12:31] If we’re no longer able to change a situation, we have to change ourselves. Lolly uses the acronym RETHINK for the seven archetypes and personas in her book. Rebel, Explorer, Truth Teller, Hero, Inventor, Navigator, and Knight.
[13:39] Lolly asks clients to consider themselves a work in progress. Without progress there is no growth. True leadership means transformation. What did you learn today, so you can be better tomorrow? Nothing stands still.

[14:39] Surround yourself with people smarter than you, so you can learn. Lolly has read a book a day for 27 years, so she can always learn something new. (She skims and retains it.)

[16:48] All of us have all the archetypes within us, and they show up in different kinds of ways, as needed by the situation. [21:56] Clients ask how they can be at the top of their game. Lolly redirects them toward knowing who they are, rather than how they should do things. People tap into who you are, and that’s how they align with you. People buy from who you are.

[24:40] Lolly explains the gap. The Rebel, driven by confidence, has a gap, the Impostor, driven by doubt. Do you want to stand in greatness, which is finding confidence, or do you want to lead with self-doubt? She explains luck is being prepared.

[27:35] Perfection is not real. Lolly substitutes excellence for perfection, by bringing excellence to everything she does. Bringing the best you have, is good enough.

[29:45] Two final thoughts from Lolly: read The Leadership Gap, and get a coach who will ask you questions, to go deeper.

 

April 20, 2017

#437. Use Small Data to Compress Sales Cycles and Increase Conversions. With Mark Ripley.

Mark Ripley, VP of Sales for Insightly, a CRM and project management system, joins me on this episode of #Accelerate!

KEY TAKEAWAYS

[:41] Mark sold retail car stereos in college, and fell in love with sales. He got an early start in technology in San Diego. He is now at Insightly, where the goal is to bring CRM to medium and small businesses around the world.

[2:06] In three years, CRMs have grown from 60 to 250, today. Insightly captures market share with its ease of use and simplicity. Insightly is the number one CRM globally for G Suite users, with almost half the market.

[4:40] The CRM market is not saturated. There are many large and small companies not using CRM. What is the big fear many companies have about CRM?

[6:23] Some of Insightly’s best features are the UI, and its integration into other extremely common tools, such as Gmail. Many Insightly activities are accessible through Gmail and Office 365. Ease of use makes adoption simple.

[8:15] Mark notes three values for SMB pain points: sales productivity; organizing all activities for a world-class red carpet customer experience; and data visibility for managing larger sales teams.

[10:33] Insightly CRM can help sales reps get a larger Return on Time (ROT). Automation manages drip campaigns and email logs. They are launching a call transcription feature this year.

[14:15] Performance and productivity vary per market and industry. Activity and skills drive productivity. If you keep effectiveness the same, increasing activity increases productivity, in theory.

[21:30] Mark sees through a customer lens and a salesperson lens. A good CRM provides pre-sale and post-sale service to grow the customer relationship through personal attention.

[25:30] Mark uses the term small data. The smart use of data should yield tangible, digestible, and actionable results in a time-compressed fashion.

[28:44] Accurate forecasting through the CRM is the next ambitious step for Insightly. CRMs will get better at putting more accurate forecasting at the fingertips of managers.

[30:50] Present forecasting methods are tied to the stage of the client along the funnel, which ignores competitors. “You can’t measure probability with a yardstick.” Mark looks at history to predict outcomes.

[33:28] Mark questions the wisdom in incenting forecasting. What problem does Mark see? It’s a very common thing to assume everyone on the team is forecasting the same way, but it is not necessarily so.

February 5, 2017

Repeat: How to Sell More in Less Time. With Jill Konrath. #331

Joining me on this episode of Accelerate! is my friend Jill Konrath. Jill is a speaker, sales expert, and author of multiple bestselling books, including Selling to Big Companies, Snap Selling, Agile Selling, and her latest book, More Sales, Less Time. Among the many topics that Jill and I discuss are how she came to focus on selling more in less time, what she learned from her research about concentration, focus and how to eliminate distraction that waste selling time, how to make the most of the limited hours available each, and how you can take the More Sales, Less Time Challenge.

KEY TAKEAWAYS

[2:19] After Jill wrote SNAP Selling, about selling to frazzled customers, readers asked her how to simplify their own lives. She had no idea how to help them, so she researched it.

[6:37] Research shows multitasking is an illusion. Learn what happens when you try to jump between two tasks and refocus your attention.

[8:20] How often the average sales person checks their cell phone each day. And how each interruption reduces productivity.

[8:40] To write More Sales, Less Time, Jill used herself as a test subject for the before and after metrics for each new strategy she tried.

[10:44] Jill shares how using your willpower impacts your ability to make decisions.

[14:20] Jill’s Time Master Manifesto sets rules to manage time, starting with getting seven-and-a-half hours of sleep nightly.

[17:28] How you should start each business day before turning on your computer and checking your email.

[20:12] Two books to assist salespeople in learning how to prioritize are Essentialism, and The One Thing.

[24:03] Challenge the status quo at all times, looking for a better way to achieve the end result.

[25:00] Jill shares the value of scheduling your activities into blocks of time. You are most productive while focusing on one activity.

January 5, 2017

How to Increase Your Sales Effectiveness. With George Brontén. #347

Joining me on this episode of Accelerate! is my guest George Brontén, Founder and CEO of Membrain, a sales effectiveness platform based out of Sweden. Among the many topics that George and I discuss are include whether there is a global crisis in sales effectiveness, war stories of sales gone wrong, and the factors that help a sales professional to be more effective.

 

December 16, 2016

Hiring, Firing and Knowing When to Leave. With Bridget Gleason. #332

Welcome to another Front Line Friday with my remarkable guest, Bridget Gleason. On this week’s episode, Bridget and I discuss, among other topics, employment-related questions people have asked Bridget, the sales team characteristics of companies in different stages of growth, whether personal growth or employment stability is more important to a sales professional, and how a manager should make the decision to terminate an underperforming rep.

September 29, 2016

Understanding The ‘Math Of Sales.’ With Bill Johnson. #266

Joining me on Accelerate! is Bill Johnson, Founder and CEO of Salesvue, a sales enablement platform that accelerates those critical activities that create and support revenue. Among the many topics Bill and I discuss in this episode Bill are: ‘The Math of Sales,’ optimum cadence timing, the dangers of “vanity metrics” and much much more.

July 27, 2016

How to Build A High Performance Sales Culture. With Ron Karr. #211

Ron Karr is the founder of Karr Associates, Inc., a leading sales speaker, consultant and author of several books, including the bestselling Lead, Sell, Or Get Out of the Way: The 7 Traits of Great Sellers. On this episode, Ron joins me to detail the 7 traits shared by great sellers, how to grow a high performance sales culture and how to increase your influence through significance. Ron also talks about “mastermind” groups, how they work and how you can benefit from membership in one.

June 3, 2016

On Accelerate! Now: Episode 170 with Bridget Gleason. Managing and Coaching Under-Performing Sales Reps

My regular guest on Front Line Friday is Bridget Gleason, VP of Corporate Sales for SumoLogic. In today’s episode, Bridget and I talk about managing and coaching under-performing sales reps. Sometimes, that can include respectfully managing those reps into other career opportunities. Be sure to join us for this information-packed episode! Among the topics we discuss are:

  • How much time you should give an underperforming sales rep to improve their results.
  • Should be a termination come as a surprise to a sales rep?
  • How managers should factor non-work related causes of poor performance into their evaluation.
  • How you should manage terminations for reasons other than sales performance.

 

May 16, 2016

On Accelerate! Now: Episode 156 with Jim Cathcart. What’s Holding You Back from Sales Success?

Jim Cathcart is a leading sales expert, world-class keynote speaker and an international best selling author of The Acorn Principle and Relationship Selling. Jim was inducted into the Professional Speakers Hall of Fame and has delivered over 2,800 professional speeches around the world. In this episode, Jim and I talk about sales success and how the top sales reps motivate themselves to reach the top and stay there. Among the many topics  we discuss are:

  • What separates the top sales performers from the rest?
  • How do you become an expert and speaker if you think you have nothing to say?
  • How anyone can develop self-belief using The Acorn Principle.
  • How to cultivate your drive and desire to succeed.
  • How to discover what’s holding you back?