Accelerate Podcast with Andy Paul
September 13, 2016

How to Build The Right Sales Stack For Your Needs. With Nancy Nardin. #252

Nancy Nardin is joining me for a second time on Accelerate. Nancy is a thought leader on sales and marketing productivity tools and the founder of Smart Selling Tools.  Join us now as Nancy and I discuss her Hierarchy of Revenue Needs and Sales Stack Maturity Model and how to use these tools to help you build a sales stack that aligns with your requirements, and many more topics.   

 

July 28, 2016

Mark Kosoglow, is Vice President of Sales at Outreach. Mark joins me on this episode to talk about the sales stack, what it is and how companies should go about the process of constructing their own sales stack. Listen in as we discuss many topics including how companies should evaluate and choose applications to add to their own sales stack. Join us now!

How to Choose The Right Solutions For Your Sales Stack. With Mark Kosoglow. #212

April 21, 2016

On Accelerate! Now: Episode 139 with Micheline Nijmeh. Improving Sales Team Productivity.

Micheline Nijmeh is the Chief Marketing Officer (CMO) at LiveHive, a unified Sales Acceleration Platform that delivers enhanced sales team productivity, email effectiveness, and follow-up through automation and engagement analytics. Among the sales productivity topics Micheline and I discuss are:

  • What forces are shifting the balance between inside sales and field sales positions?
  • What necessary sales disciplines have slipped in recent times as sales increasingly shifts towards inside sales?
  • Why sales on-boarding processes need to change and how to decrease the amount of time required to train new sales reps.
  • What inside sales reps must do to create positive first impressions on prospects.
  • How to prioritize your investments in new sales technologies.
  • What are buyer-side analytics? And why are they important drivers of sales productivity?
April 15, 2016

On Accelerate! Now: Episode 135 with Bridget Gleason. What’s in Your Sales Stack?

My regular guest on Front Line Friday is Bridget Gleason, VP of Corporate Sales for SumoLogic. In this episode, Bridget and I talk about the sales stack, what it is, and how it supports specific sales processes. Drawing on specific examples from her own sales organization and the tools they use, we talk about essential elements that every sales team needs in their sales stack. Among the topics we discuss are:

  • What is the definition of Sales Stack?
  • Why sales reps should not be responsible for list building.
  • What tools are used for list building?
  • Within a company, which department should own the task of building the list and list hygiene?
  • Why multiple tools might be required for outbound emailing.
  • Specific automation solutions for sales development reps.