Jorge Soto is the founder of Sales4Startups and a serial entrepreneur. In this episode, Jorge drives the point home that it is essential, in this age of data, analytics and automation, to not forget about the human element in business in general, and in sales in particular. Among the topics that Jorge and I talk about are:
- What are some of the ‘sure things’ that don’t accelerate sales in start-ups?
- Why it is essential that start-up founders and leaders need know how to sell their product or service.
- Why it’s still the best strategy to focus on quality over quantity in lead development.
- Why authentic relationships are still the best route to sales success.