How to Create Content That Attracts Prospects. With Alzay Calhoun. #286
My guest on this episode of Accelerate! is Alzay Calhoun, Founder and CEO of Coveted Consultant, a professional training and coaching company. Among the topics Alzay and I discuss are how the right content can transform a prospect’s perception of your intangible value into tangible value, how to use content to maintain the right “problem-solution orientation” to engage and educate prospects , and how to focus on creating the right “pillar content” that supports your entire content strategy.
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More about Alzay Calhoun
What’s your most powerful sales attribute?
Who is your sales role model?
Frank Kern, Tony Robbins, and Seth Godin.
What’s one book you recommend that everyone of your clients read?
The E-Myth, by Michael Gerber.
What music is on your playlist right now?
April Christina and Sam Smith.
Contact Alzay Calhoun
LinkedIn: Alzay Calhoun
Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.
Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales.Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.
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Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)