Accelerate Podcast with Andy Paul
November 28, 2016

How to Create a Sales Process. With Craig Rosenberg. #316

Joining me on this episode of Accelerate! is my guest
Craig Rosenberg. Craig is Co-founder and Chief Analyst at TOPO, a sales research and advisory firm. He’s also the founder of the Funnelholic blog. Among the many topics that Craig and I discuss are the current state of the sales process; how to build a sales process that supports the needs of you, the seller, and the buyer; how to relate and engage with your customer throughout their buying journey and the value of human selling vs automation.

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More about Craig Rosenberg

What’s your most powerful sales attribute?

Who is your sales role model?
The actor, Vince Vaughn.

What’s one book that every salesperson should read?
Sales Mastery: A Novel, by Barry Trailer, or any Andy Paul book.

What music is on your playlist right now?
Tupac, Dr. Dre, Snoop

Contact Craig Rosenberg

Contact Craig:


Twitter: @Funnelholic

LinkedIn: Craig Rosenberg


Free Resources

Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.

Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales.Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.

About Andy

Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)

1 Responses to How to Create a Sales Process. With Craig Rosenberg. #316

  1. John Courtney: November 29, 2016 at 9:47 am

    Great conversation Andy and Craig. Loved the focus on strict process, discipline should be a central tenet of the sales profession.

    Would be great to see more discussion of the balance between a very strict process, room for using personal experience and automation in sales.

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