How to Define, Lead, and Own Your Market. With Gene Hammett.
Author, speaker, and entrepreneur, Gene Hammett, is the founder of Core Elevation, Inc. He is a business coach to high-achieving leaders and host of the Leaders in the Trenches podcast. In today’s episode, Gene and I discuss the steps entrepreneurs should take to establish a leadership position in the markets they serve. Among the topics we discuss are:
- Why understanding your audience is important.
- How to tightly define the niche market you serve.
- How fear limits your ability to achieve your goals.
- What it means to “lead and own” your market.
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More about Gene Hammett
What's your most powerful sales asset?
Who’s your sales role model?
Name one book that every sales person should read.
Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
What’s the first sales activity you do every day?
Check my schedule and determine how I can best serve my clients
Contact Gene Hammett
Website: Leaders in the Trenches Website
Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.
Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales. Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.
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Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)