How to Get the Biggest Return on Sales Training. With Steven Rosen. #337
Joining me for the second time on Accelerate! is my guest Steven Rosen. Steven is the founder of Star Results, an author, speaker, trainer and expert on training sales managers. Among the many topics that Steven and I discuss are Steven’s rise from sales on the street, to a view from the C-suite; the conundrum of companies under-investing in the development of front line sales managers; various components of leader development and coaching; and what leaders can do, if they are not being developed by their company.
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More about Steven Rosen
Is it easier to teach a technical non-salesperson how to sell, or teach a salesperson how to sell a product or service?
It’s hard to learn how to sell, but you can learn the product knowledge, or the technical knowledge. There’s a strong art to selling, and you want the right personality.
If you could change one thing about your business self, what would it be?
To be better at sales.
What’s one non-business book every salesperson should read?
I only read business books!
Contact Steven Rosen
Annual Report: www.StarResults.com/SalesManagerReport
LinkedIn: Steven Rosen
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Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)