Accelerate Podcast with Andy Paul
August 8, 2016

How to Drive Sales with Content Marketing. With Jeff Herrmann. #221

Jeff Leo Herrmann is CRO of Fathom, a digital marketing agency that creates data driven, profitable growth. Jeff also hosts a podcast called, Publish or Perish – Selling in the age of content marketing. In this episode, Jeff and I cover a range of topics about content marketing and sales. Join us now as we discuss how content marketing drives sales, why content marketing is more effective than traditional marketing, how the role of content marketing is critical for prospecting, and much, much more.

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More about Jeff Herrmann

What’s your most powerful sales attribute?
Passion.

Who is your sales role model?
Seth Godin.

What’s one book that every salesperson should read?
Content Inc. by Joe

What music is on your playlist right now?
I’m jamming Bieber, recently, and Beyoncé and I love Coldplay. But my #1 motivational song is by Pearl Jam and Neil Young, Rockin on the Free World.

Contact Jeff Herrmann

Contact Jeff:

Website: www.puplishorperish.fm

Podcast: Publish or Perish

Sponsors

Free Resources

Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.

Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales.Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.

About Andy

Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)

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