How to Increase Revenue and Reduce Churn. With Ralph Lentz. #245
Ralph Lentz is Chief Revenue Officer of Recurly, a leading subscription management platform. In today’s business environment, many high-growth enterprises use a subscription-based business model to generate a predictable stream of revenue. Join us on this episode, as Ralph and I discuss many topics including how companies use Recurly to reduce churn and increase subscription revenues and the process Ralph uses to scale his rapidly growing sales team.
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More about Ralph Lentz
What’s your most powerful sales attribute?
Who is your sales role model?
My dad, and my boss at CA Technologies, John Michelsen.
What’s one book that every salesperson should read?
The Challenger Sale: Taking Control of the Customer Conversation, by Matthew Dixon et al.
What music is on your playlist right now?
Classic Rock - Journey, Van Halen, Fleetwood Mac, Abba.
Contact Ralph Lentz
Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.
Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales.Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.
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Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)