Accelerate Podcast with Andy Paul
January 19, 2016

On Accelerate! Now: Episode 72 with Mark Roberge. The Sales Acceleration Formula. Part Two

In this second episode of my two-part conversation with Mark Roberge, CRO of HubSpot sales division and author of the best-selling book, The Sales Acceleration Formula, describes the process that he created to build the sales team that produced predictable scalable revenue growth as it rapidly marched from $0 to over $100 million in sales. Among the key topics we discuss are:

  • How to scale your demand generation efforts
  • How to put in place the process and resources to align marketing and sales.
  • The unexpected skill set you should hire into your content marketing efforts.
  • Why companies are under-investing in inbound marketing and how to balance that with proactive outbound demand gen.
  • How to project the mix of inbound and outbound required to scale your sales.

If you have the responsibility to grow a business, or scale a sales team to increase revenues, or maybe you want to run your own business someday, then this is a must listen episode. Don’t miss it! Listen today.

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More about Mark Roberge

What is the most powerful sales tool in your personal arsenal?
Sidekick

One book every sales person should read
Spin Selling by Neil Rackham

Who is your sales role model?
My Dr.

What's the one tool for sales management you can't live without?
Recording sales calls

Contact Mark Roberge

Contact Mark:

linkedin.com/in/markroberge

Sponsors

ConnectAndSell:

Companies using ConnectAndSell grow their revenue faster by enabling their sales reps to have more sales conversations in 90 minutes than they normally have in a week. Click on this link to get started at ConnectAndSell.com.

LiveHive:

LiveHive is a unified Sales Acceleration Platform that delivers buyer-side analytics to empower sales teams with intelligent prospect outreach and sales managers better visibility into team behavior, processes, and deals.  To Learn More Click Here.

 

Transcript

Read the full transcript of today’s episode here.

Free Resources

Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.

Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales.Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.

About Andy

Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)

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