Maximizing Sales and Marketing Alignment. With Ardath Albee. #177.
Ardath Albee is the best-selling author of eMarketing Strategies for the Complex Sales and Digital Relevance, and President of Marketing Interactions. (She’s also a member of the Romance Writers of America!) In today’s episode, Ardath discusses one of the key challenges for all organizations: how to maximize alignment between their marketing and sales efforts. Among the many topics we discuss are:
- The primary reason there is a disconnect between marketing and sales.
- Why the most important part of content marketing is engaging the potential buyer in a conversation.
- The importance of defining a storyline in the buying process.
- Why conversations are a series of questions and answers.
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More about Ardath Albee
Who’s your sales role model?
What’s one book that every salesperson should read?
Agile Selling: Get Up to Speed Quickly in Today’s Ever-Changing Sales World by Jill Konrath
What music is on your playlist right now?
What’s the first sales activity you do every day?
Check out Twitter and LinkedIn
Contact Ardath Albee
Website: Marketing Interactions
Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.
Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales. Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.
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Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)