Accelerate Podcast with Andy Paul
June 14, 2016

Maximizing Sales and Marketing Alignment. With Ardath Albee. #177.

Ardath Albee is the best-selling author of eMarketing Strategies for the Complex Sales and Digital Relevance, and President of Marketing Interactions. (She’s also a member of the Romance Writers of America!) In today’s episode, Ardath discusses one of the key challenges for all organizations: how to maximize alignment between their marketing and sales efforts. Among the many topics we discuss are:

  • The primary reason there is a disconnect between marketing and sales.
  • Why the most important part of content marketing is engaging the potential buyer in a conversation.
  • The importance of defining a storyline in the buying process.
  • Why conversations are a series of questions and answers.

Don't Miss Out!

My practical and actionable strategies to help you sell more.

Actionable insights from the experts on my top-rated podcast, Accelerate!

It's all in my weekly summary of what you need to know now:

The Weekly Sales Fix.

Delivered just for you.

(And...for the thousands who already subscribe. Join them!)

We'll keep your information private. And you can unsubscribe at any time. Powered by ConvertKit
SHARE THIS:
Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Email this to someone

Click to tweet: Why it is important for marketing & sales to be aligned throughout the entire funnel. Join .@ardath421 on #Accelerate! http://snip.ly/tgobp

Subscribe to Accelerate on iTunes Subscribe to Accelerate on Stitcher Subscribe to the Weekly Sales Fix

More about Ardath Albee

Who’s your sales role model?
Jill Konrath

What’s one book that every salesperson should read?
Agile Selling: Get Up to Speed Quickly in Today’s Ever-Changing Sales World by Jill Konrath

What music is on your playlist right now?
Adele

What’s the first sales activity you do every day?
Check out Twitter and LinkedIn

Contact Ardath Albee

Contact Ardath-

Website: Marketing Interactions

Sponsors

Free Resources

Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.

Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales. Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.

About Andy

Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)

No Comments Yet

You can be the first to comment!

Leave a Reply