Accelerate Podcast with Andy Paul
November 7, 2016

How to Persuade, Negotiate and Influence. With Kurt Mortensen. #299

Joining me on this episode of Accelerate! is Kurt Mortensen, one of America’s leading authorities on persuasion, negotiation, and influence. He is the author of multiple books, including Persuasion IQ, The Laws of Charisma, and his best-selling book Maximum Influence. In this episode, Kurt and I explore the relationships between influence, persuasion and negotiation, how sales has changed, whether you would rather talk to a salesperson or a consultant, and how learning the laws of persuasion can make you more effective in sales and any other human interaction.

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More about Kurt Mortensen

What’s your most powerful sales attribute?
Credibility.

Who is your sales role model?
Brian Tracy.

What’s one book that every salesperson should read?
How Customers Think: Essential Insights into the Mind of the Market, book by Dr. Gerald Zaltman.

What music is on your playlist right now?
Van Halen, Depeche Mode, anything from the 80's.

Contact Kurt Mortensen

Contact Kurt:

Website: persuasioniq.com

Website: influenceuniversity.com

Sponsors

Free Resources

Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.

Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales.Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.

About Andy

Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)

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