How a Podcast Can Drive More Engagement with Prospects. With Jonathan Rivera. #226
Jonathan Rivera, founder of The Podcast Factory, joins me in this episode to talk about how to use podcasting as an effective sales tool. In addition to hosting/co-hosting six podcasts, he’s also a consultant that helps people turn podcasts from hobbies into profitable businesses. Listen now to discover more about podcasting and its intimate connection to sales. Learn about when a company should start their own podcast and how to use it to drive more engagement with prospects.
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More about Jonathan Rivera
What’s your most powerful sales attribute?
My ability to listen, and then feed that information back in a succinct fashion.
Who is your sales role model?
I’m a student of direct response marketing so I study all the greats, like Halbert and Collier.
What’s one book that every entrepreneur should read?
The E-Myth by Michael Gerber
What music is on your playlist right now?
Movie Scores for Focus, a playlist on Amazon.
Contact Jonathan Rivera
Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.
Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales.Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.
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Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)