The Power of the Emotional Connection In Selling. With Mike Bosworth. #217
Mike Bosworth is the founder of Mike Bosworth Leadership, and the author of the bestselling sales classics, Solution Selling: Creating Buyers in Difficult Selling Markets and CustomerCentric Selling. In this episode Mike and I talk about his new book What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story. Among the topics we discuss are the power of a story in sales; how to make that decisive emotional connection in selling; how to transform how we train salespeople, and how to teach storytelling techniques to sales reps and make them stick.
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More about Mike Bosworth
What’s your most powerful sales attribute?
The experiences I have in helping other VPs of sales
Who is your sales role model?
What’s one book that every salesperson should read?
To Sell Is Human by Daniel Pink
What music is on your playlist right now?
Contact Mike Bosworth
Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.
Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales. Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.
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Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)