The Science of Marketing and Sales Alignment. With Peter Mollins. #269
I’m excited to talk to my guest, Peter Mollins, CMO at KnowledgeTree. On this episode, Peter and I talk in depth about the alignment and communication between sales and marketing departments. And, how better collaboration at every stage in the sales funnel will lead to generating more revenue.
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More about Peter Mollins
What’s your most powerful sales attribute?
Who is your sales role model?
What’s one book that every salesperson should read?
The Challenger books.
What music is on your playlist right now?
I drive my kids to school so, in the morning it’s Taylor Swift. When I’m on my own, it’s news and podcasts – such as In Our Time by the BBC.
Contact Peter Mollins
Contact Peter :
Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.
Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales.Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.
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Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)