Accelerate Podcast with Andy Paul
August 29, 2016

How to Sell With a Story. With Paul Smith. #239

Joining me in this episode is Paul Smith, author of Sell with a Story, Lead with a Story, and Parenting with a Story – all of which are great books on why we need to incorporate storytelling into every aspect of our lives. As I’ve said before in this podcast, stories should be an essential part of every sales professional’s arsenal. Salespeople can use stories to differentiate themselves from their competitors, and to build rapport and trust with their prospects. In my discussion with Paul he gives you great advice about how to incorporate stories into your selling.

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More about Paul Smith

What’s your most powerful sales attribute?
My storytelling.

Contact Paul Smith

Contact Paul:

Website: www.leadwithastory.com

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Free Resources

Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.

Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales.Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.

About Andy

Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)

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