Springsteen and Sales. With Bridget Gleason. #261
Welcome to this week’s edition of Front Line Friday with my regular guest, Bridget Gleason. I recently attended an inspired concert at the Meadowlands by The Boss himself, Bruce Springsteen. What a show. He engaged the audience in a performance that lasted nearly four hours and not once did he take a break. At age 67. The energy, commitment and enthusiasm that Bruce brought to the stage was remarkable.
What struck me the most was that after a legendary career that has spanned more than 40 years Bruce sang every song like he had something to prove; as if it were his first, and last, chance to impress us.
It set me thinking about our profession of sales. Why do we struggle to bring our best selves, our “A” game, to each and every sales interaction we have with prospects and customers?
Join Bridget and me for this episode of Accelerate! as we discuss how developing good sales habits, practicing consistently, and prepping for each sales call like it’s your first – and executing each and every sales call like it’s your last – helps build your skills and elevates your productivity. And, in the process, creates your own legacy of excellence.
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More about Bridget Gleason
My first job in sales?
Selling and networking products and desktop computers for Xerox.
My most powerful sales tool?
One book every sales person should read?
Winner’s Dream by Bill McDermott
Music that psyches me up before an important sales call?
I tend to go quite and focus and role play the call instead of listening to music.
Contact Bridget Gleason
Bridget is VP of Corporate Sales at SumoLogic. With more than twenty years of sales and sales management experience in the technology sector, Bridget joined SumoLogic’s executive team to lead and grow their inside sales organization. Her recent experience includes being VP of Sales for Yesware and SVP of Worldwide Sales for Engine Yard.
Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.
Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales.Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.
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Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)