How to Use Metaphors to Sell Your Intangibles. With Andrea Goulet. #281
Joining me on this episode of Accelerate! is Andrea Goulet, Founder & CEO of Corgibytes, a software/code remodeling firm based in Richmond, Virginia. Among the many topics Andrea and I discuss are how Andrea incorporates her company’s core values into her team’s selling efforts, how to use metaphors when selling your intangible value, and how selling her company’s core values have helped with conversion rates and customer lifetime value.
Don't Miss Out!
My practical and actionable strategies to help you sell more.
Actionable insights from the experts on my top-rated podcast, Accelerate!
It's all in my weekly summary of what you need to know now:
The Weekly Sales Fix.
Delivered just for you.
(And...for the thousands who already subscribe. Join them!)
Click to tweet: How to increase your win rates by integrating your core values into your selling with @corgibytes now on #Accelerate! http://bit.ly/2dLXgDy
More about Andrea Goulet
What’s your most powerful sales attribute?
My curiosity and optimism.
Who is your sales role model?
Neil Rackham from Spin Selling.
What’s one book that every salesperson should read?
Spin Selling by Neil Rackham.
What music is on your playlist right now?
A lot of girl power songs—Fight Like a Girl, This Is For My Girls.
Contact Andrea Goulet
Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.
Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales.Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.
Sign Up for Email Updates
Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)