How to Use the Social DNA of Your Buyers to Increase Engagement. With Mike Scher. #248
Mike Scher is CEO and co-founder of FRONTLINE Selling, developer of Staccato PRO―a sales development platform that leverages the social DNA of a buyer in order to contact and engage with the right decision makers and influencers. Join us now as Mike and I discuss multiple topics including the biggest challenges sales reps have in reaching the right decision makers, how to balance the quantity of proactive sales touches with effectiveness and efficiency and how FRONTLINE analyzed the data from over 1.8 million outreaches to develop its platform.
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Click to tweet: Leveraging social DNa to effectively engage with B2B buyers, with @frontlinemike now on #accelerate! http://bit.ly/2cgF4TI
More about Mike Scher
What’s your most powerful sales attribute?
My two ears.
Who is your sales role model?
My father, he had amazing work ethic.
What’s one book that every salesperson should read?
The Joshua Principle: Leadership Secrets of RSVPselling by Tony Hughes
What music is on your playlist right now?
It’s all Country music.
Contact Mike Scher
Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.
Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales.Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.
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Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)