Accelerate Podcast with Andy Paul
November 4, 2016

What’s the Value of Persuasion as a Sales Skill? With Bridget Gleason. #297

Welcome to another Front Line Friday with my amazing guest, Bridget Gleason. On this week’s episode, Bridget and I try to persuade each other about the value of persuasion as a sales skill.

Join Bridget and me for this episode of Accelerate! as we answer the question of a listener about how what you need to do to position yourself for promotion, attempt to define what persuasion is (what it can and cannot do), and examine the role that persuasion actually plays during the sales process.

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More about Bridget Gleason

My most powerful sales tool?
LinkedIn Navigator

One book every sales person should read?
Winner’s Dream by Bill McDermott

My first job in sales?
Selling and networking products and desktop computers for Xerox.

Music that psyches me up before an important sales call?
I tend to go quite and focus and role play the call instead of listening to music.

Contact Bridget Gleason

Bridget was most recently VP of Corporate Sales at SumoLogic. Prior to that her recent experience includes being VP of Sales for Yesware and SVP of Worldwide Sales for Engine Yard. She can be contacted at bridget@blgconsultinggroup.com.

Sponsors

Free Resources

Free chapter from Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions. Ranked as one the Top 20 most-highly rated sales books of all time by Amazon.

Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company’s Sales. Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World.

About Andy

Andy is the host of the top-rated 6-day per week podcast, Accelerate!, the go-to resource for the best sales advice online. He is the author of Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions. Amp Up Your Sales is on HubSpot's list of the 20 Top Rated Sales Books of All Time. He is also the author of Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales (which won Top Sales World's award as one of the Top 3 Sales & Marketing books of 2011.)

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